It’s the season of fall leaves, pumpkin pies, family, and togetherness. Thanksgiving is finally here. Even though this year’s celebrations could be slightly different due to COVID-19, here are some ideas for realtors to make the most of the holiday season and market their services.
The following real estate marketing strategies will make your business stand apart and generate more real estate leads.
1. Say thank you through personalized emails
Personalized email marketing is getting increasingly popular among realtors due to how special they make the clients feel. It is the best way to send greetings and show how grateful you are for them. Use an email builder like MailChimp to create a catchy thanksgiving email with good quality graphics. Go for an interesting subject line, use colors such as gold and brown, and jargons like blessings, feast, and giving to convey the warmth of the season.
2. Up your social media game
Another great way to keep your customers engaged is through social media marketing. Make use of templates in Canva to create thanksgiving content appealing to your real estate audience.
Instagram stories are used by 500 million people daily and are found to be more engaging than posts. So choose wisely. You can plan a challenge leading up to thanksgiving saying what you as a real estate business are thankful for each day.
Asking your audience to comment can create interest among them. You can even have a popular realtor take over your account on thanksgiving day to keep your audience entertained and updated regarding the real estate industry.
3. Have a sale month full of irresistible deals
Thanksgiving celebrations need not always wait till the last week of November. You can have a month full of deals to treat your real estate customers.
Start promoting your deals long before they go live. This can be done through text messages, email, and social media. Have a countdown leading up to the sale to keep your audience gripped. Change your real estate deals weekly by having a small discount on the first week, buy one get one on the second week, cashback offers on the third week, and a big discount on the final week.
New deals every week can keep the audience wanting to make the best use of the time, hence purchasing more than usual.
4. Give VIP treatment to your loyal customers
Customers are every real estate company’s biggest strength. They have the power to make or break your business. And what better way to pamper them than some exclusive thanksgiving deals?
Tell your loyal customers how much they matter to you by sending them special discount coupons by email. You can even give them early access to your regular thanksgiving deals. Come up with innovative ideas to keep your real estate customers stuck to you.
5. Host an Open House thanksgiving dinner
What better time to host a realtor’s open house than thanksgiving? The event can be doubled as a thanksgiving dinner for your past customers as well as a property display for potential clients. Choose the venue you want to market, decorate the place to suit the theme, arrange for some classic Thanksgiving food such as turkey, mashed potatoes, and pumpkin pie, and let your clients have fun. Interested people can walk around and see the real estate listing while others network and have a merry time. It is a great way to meet new clients who might pave the way for interesting real estate deals. This year if you are keen on following COVID protocols, the event can be shifted online with 360 virtual tours.
6. Pen down a heartwarming Thanksgiving blog post
Finally, write a blog post based on Thanksgiving. Blogs are great real estate marketing tools. They help to passively sell your services while keeping the readers informed. You can pick a topic from the following list:
- How to decorate your house for Thanksgiving
- Thanksgiving real estate deals to make the most of the holiday season
- How realtors can give back to society during Thanksgiving
- 10 things we’re grateful for this Thanksgiving
Choose keywords wisely as they determine your search ranking. Go for ones like Gratitude, Family, Friends, Togetherness, Feast, Harvest, Acorns, Turkey, and Helping. Include top-notch images from tools like Unsplash to make your article attractive.
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