outshine
competing listings
COMPETITIVE Health check

For your listing
‍
1127 FUGATE ST
   

Hello Le Nguyen,

here's your report
"We are a US based, venture funded startup helping realtors outshine competing listings on the internet.

Our in-house experts compared your listing "Listing Name" to competing ones nearby, on the 5 key factors that impact buyers' perception.
‍
We honestly found that your listing has immense potential to garner higher interest online and generate more leads. The evidence-based recommendations in this report will transform your listing to the best in the neighborhood!

The best part? We can help you capture the full potential of your listing within 24 hours!

‍It is important that you start today! Unlock an introductory 30% discount, valid for the next 30 days.”

THE ASSESSMENT

Summary

competitive scorecard
Your
Score
5.6 / 10
Your listing has lot of potential to engage more potential buyers online. Here’s how “Listing Name” stacks against competition.

Competitive Analysis Framework

things that matter
We scored your listing “Listing Name” on the five most important factors that determine your listing’s online success.We also evaluated each of the competing listings nearby from all across the internet (including Zillow, Realtor.com,and MLS).
1
Competitive Intensity in the neighborhood
What did we analyse?
  • How many listings in a 10 minute drive?
  • How many listings of similar price and area?
  • How fresh is your listing versus others?
Why is this important?
  • Websites like MLS and Zillow redirect online buyers from your listing page to these other listings
  • Newer listings are higher on the page and are seen first by potential buyers.
2
Visual appeal of your listing photos
What did we analyse?
  • How many listings are of vacant rooms versus of well-staged, well-purposed rooms?
  • Art direction. Picture composition.
Why is this important?
  • A 2018 study of 4,200+ homes found 85% of staged homes sold for 6-25% more than upstaged homes.
  • With Covid restrictions, online photos need to work a lot harder than before!
3
Curb appeal
What did we analyse?
  • How accessible is the property?
  • How green and well kept are the lawns?
  • Front door decor.
  • Lack of clutter.
Why is this important?
  • The first and last impression of your home is the exterior.
  • Studies have shown that most buyers decide upon their next home greatly influenced by curb appeal.
4
Quality and Efficacy of Listing Photos
What did we analyse?
  • Are there enough photos and are they in the right sequence and angles?
  • Are they professionally shot? Drone photos?
Why is this important?
  • Homes with high quality photography sell 32%faster.
  • A home with one photo spends an average 70 days on the market, but a home with 20 photos spends 32 days on the market.
5
Online Engagement Drivers
What did we analyse?
  • Does the listing have a 24/7 online Virtual Tour?
  • Does the listing have a 360 walk through?
  • Does the listing have a promotional video?
Why is this important?
  • According to Redfin Corp., 20% of home buyers are making offers on houses sight unseen!
  • Very helpful during social distancing.

1. Nearby listings competing for

Online buyers
0
competing listings within a 8 minute drive
0
NONE of similar price and sq. ft. area
0
Average age of competing listings in days
45
Listings older than 45 days not considered

2. Competing Listings are visually more

attractive
Your listing has photos of vacant rooms, but there are 3 competing listings that have much more appealing, and well-staged photos. This gives them a big edge over other listings.
Since seeing is believing, here's a photo set of competing listings versus your listing.
1127 Fugate St. $780K.
1127 Fugate St. $780K.
1127 Fugate St. $780K.

3. Curb appeal

first impression
Your listing photos have great curb appeal. 5 other competing listings also have great appeal. Studies have shown that this is a critical emotional response driver among potential buyers.
Since seeing is believing, here's a photo set of competing listings versus your listing.
1127 Fugate St. $780K.
1127 Fugate St. $780K.
1127 Fugate St. $780K.

4. Quality and Efficacy of Listing Photos

hygiene factor
Your listing has photos of vacant rooms, but there are 3 competing listings that have much more appealing, and well-staged photos. This gives them a big edge over other listings.
Your listing has photos of vacant rooms, but there are 3 competing listings that have much more appealing, and well-staged photos. This gives them a big edge over other listings.
Your listing has photos of vacant rooms, but there are 3 competing listings that have much more appealing, and well-staged photos. This gives them a big edge over other listings.

5. Online Engagement Drivers

covid readiness
Your listing has photos of vacant rooms, but there are 3 competing listings that have much more appealing, and well-staged photos. This gives them a big edge over other listings.
Your listing has photos of vacant rooms, but there are 3 competing listings that have much more appealing, and well-staged photos. This gives them a big edge over other listings.

Our recommendations to make

your listing shine
Here are our six recommendations that are guaranteed to make your listing become more appealing to online buyers as compared to competing listings.
1. stage vacant rooms
Virtually Stage vacant room photos in Scandinavian or similar style.
2. virtual tour website
Increase your listing's millennial appeal with a property website.
3. property video
Buyers love short videos that highlight all the best features of a listing.
4. social media
Post about your listing on social media through engaging posts.
5. virtual open house
Conduct a contactless Virtual Open House to reach out to more buyers.
6. act at the earliest
Act before your Open House and before your competitors do.

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"We can help you capture the full potential of your listing within 24 hours!

‍It is important that you start today! Unlock an introductory 30% discount, valid for the next 30 days."

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