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Virtual Staging

3 Strategies to Sell a Property During Social Distancing

It’s shaping up to be a rough year for real estate. According to the April 9 survey by NAR, 90% of Realtors say buyer interest has “declined” due to the pandemic, and 59% of them are delaying purchases. With social distancing being the new normal, it’s challenging for a real estate agent to sell homes because a massive chunk of real estate business is about building a connection through in-person interaction.

Can You Still Sell a Property During Social Distancing?

Selling a home during social distancing is challenging, but not impossible.There are still many people out there who want to sell their homes. But in today’s unprecedented times, closing a deal will require a new form of salesmanship – virtual, which is less high-touch and more high-tech.

1. Use virtual staging to make your listing appealing

A listing with photos of empty rooms doesn’t pack any appeal. It has to be staged. But traditional home staging is not an option currently, due to social distancing. A practical and cost-effective way to stage a property during social distancing is virtual staging.

Just send the photographs of the space you want to stage to Styldod. With the help of computer-generated imagery and a vast portfolio of trending style themes, our professional designers will help bring your property listing alive in 3D and help you overcome the obstacles of selling an empty home during social distancing.

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2. Arrange a virtual open house

Due to social distancing limitations, you can’t draw a crowd to show a listing in-person to potential buyers. But that shouldn’t deter you from showing off your property’s best-selling points. Host a virtual open-house and open your listing up to as many buyers as possible.

To begin with, create a Facebook page for the virtual open house event. On the day of the event, upload the 3D tour with virtually staged photos of the rooms, and do a digital walk-through to everyone present online. Walk them through as if you were touring the buyers in person.

3. Let your potential buyers know what you are doing to protect them during this time

Inform your potential buyers about the precautions you are taking to ensure their safety. Build people’s confidence by letting them know how safe they are when they are dealing with you.  Some of the things you should do while selling your listing during social distancing:

i) Create virtual open house opportunities rather than physical open houses Inform buyers what procedures you follow for in person showings.g.

ii) If you are showing vacant homes, ensure that every touched surface after every showing is disinfected.

iii) Consider  hiring a professional cleaning service to disinfect your listing at the end of each day of showings.

iv) Consider leaving gloves and face masks at the entrance so that the buyers can protect themselves during the tour. Ask them to inform you once they are done looking at the property to have it sanitized, making the house ready for the next showing.

At Styldod, we know it is important for you and your clients to stay safe while selling listings and navigating the impacts of COVID-19 on our daily lives. We also know that during social distancing, there are many homeowners who are looking to sell their homes, and there are many home buyers who are in search of a new home. Styldod offers virtual home staging solutions that are dedicated to helping you close deals during social distancing so that you can keep your business up and running.

We are a design-tech company that aims to simplify real estate marketing and help agents present homes in their most favorable light online by reimagining and automating the listing photography process. Having begun as a virtual staging company, today, Styldod has affordable and best-in-class products and services for every facet of real estate marketing and photography. Styldod’s suite of services include virtual staging, image enhancements, floor plans, virtual renovation, 3D renders, 360 degree virtual tours, and Matterport virtual staging, to name a few. We're trusted by over 10,000 realtors from all over the US and from agencies like ReMax, Coldwell Banker, Keller Williams. Know more about us at https://www.styldod.com.

Rahul Agrawal

Co-founder and Chief Business Officer at Styldod

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