High-resolution cameras, smart features, and aerial views, of course, make drone photography the hottest marketing tool in real estate. The reason why properties with aerial imagery are 68% more likely to sell than those without it, according to MLS statistics, is that drones provide a unique perspective to listings and clicks photos and videos from angles that weren’t possible a few years back. In the previous article, we covered the best drones in the market for real estate photography. Read on to learn some handy tips to master drone photography for real estate.
Tips To Use Drone Photography For Real Estate
Incorporate these tips the next time you do drone photography for real estate.
1. Set Up the Listing Landscape
Before you start shooting the listing using drone photography, look at the surroundings and spruce it up. Clean up the yard, driveway, lawn, and roof. Everyday home objects like toys, gardening tools can ruin the beauty of your home in pictures. Early morning is the best time to shoot your home as the streets will be close to empty. If possible, trim your lawn too, as it will save you time and effort while editing.
2. Adjust Drone Settings
Drones these days come with countless settings for the flight of the aircraft and camera operations. To get photos of maximum resolution in drone photography for real estate, change the camera aspect ratio to 3:2. 4:3 will also do the trick. Also, use autofocus as it will take a lot of weight off your shoulders and won’t disappoint you with blurry images. There are intelligent flight modes too available on aircraft, namely First Person View (FPV), Heads free mode, etc.
3. Use Natural Light
Natural light plays an integral role in drone photography. Although, of course, there are drone lighting kits available, nothing can replace the warm glow that the sun adds to your real estate pictures. If you are shooting at noon, take advantage of the timing because the sun’s position then minimizes shadows. However, if the lighting is too harsh, use neutral-density filters available for drones restricting the amount of light entering the lens. On the other hand, sunrise/ sunset is every photographer’s favorite time to shoot, but be wary of the long shadows that this golden hour can cause on your photos.
4. Fly Your Drone Low
A common mistake in drone photography for real estate is the tendency to fly drones too high up in the sky, which captures only the roof and surroundings of the home. Since real estate photography aims to give a rounded view of the listing, fly your drone closer to the house to show every possible part of the exterior.
Wish to know which are the best drones for real estate photography? Here's a curated list of the best drones for you.
5. Highlight the Home’s Best Features
Every home has something that makes it stand out. Be it the sprawling lawn or a luxurious swimming pool, focusing on these exceptional features will make your listing sell. To ensure that the viewer’s eyes get caught in such property attributes, increase the lighting in those areas while editing. Also, don’t forget to capture the surrounding areas of the listing using drone photography, be it the surrounding homes or the lush greenery, because homebuyers are keen to learn about the neighborhood they are moving into.
6. Bring Diversity into Shots and Angles
Variety in shots and angles can spice up the final output in real estate photography. So instead of just sticking to pictures from high up, give importance to capture the exterior details of the listing, such as the flowers in the garden and the beautiful deck. Floating around in the sky at 20 feet will help you strike the right balance between the subject and its details. Also, click many different photographs from the same angle so that you can choose the best one finally from drone photography for real estate.
7. Shoot in RAW and Edit Later
As you probably know, photography is 50% shooting and 50% editing. Average pictures can be transformed in the hands of a good photo editor. It is always recommended to shoot your real estate images in RAW format to retain as many photo properties as possible. RAW files are larger, so ensure your SD card is capable enough to store the images without compression.
Adobe Lightroom and Photoshop are popular photo editing tools that tailor your photos according to your clients’ needs. While some prefer popping colors, others prefer their real estate photographs to be lukewarm. Now, many photographers resort to outsourcing photo editing because it produces professional results quickly. At Styldod, we assist real estate agents in the overall beautification of homes. Our suite of services consists of several photo editing ones, including image enhancement, object removal, occupied to vacant, and day to dusk. Choosing us as your real estate photo editor can have the following benefits:
Get our experts to edit your images using automated tools that are specifically designed for image enhancement.
- Upload images and get them delivered hassle-free.
- Receive finished images quickly, within 2 business days.
- Get 24-hour delivery for urgent requirements.
- Obtain top-quality services at a mere $1.5 dollars/ photo, far lesser than the prevalent market prices.
Drone photography for real estate can add that midas touch to your listings and sell your home at attractive prices. So follow the above tips and start flying drones at your next listing photo shoot. To learn more about image real estate photo editing, click here.
Styldod is a design-tech company that aims to simplify real estate marketing and help agents present homes in their most favorable light online by reimagining and automating the listing photography process. Having begun as a virtual staging company, today, Styldod has affordable and best-in-class products and services for every facet of real estate marketing and photography. Styldod’s suite of services include virtual staging, image enhancements, floor plans, virtual renovation, 3D renders, 360 degree virtual tours, and Matterport virtual staging, to name a few. We're trusted by over 10,000 realtors from all over the US and from companies like ReMax, Coldwell Banker, Keller Williams. Know more about us at https://www.styldod.com.