As a real estate photographer, your workplays an important role in helping properties sell faster. High-quality imagescan lead to a 32% faster sale, and homes with aerial shots are sold 68%quicker. In addition, virtual tours and videos are proven to increase inquiriesby 403%, with 63% of buyers making offers after viewing them. With an averagecost of just $230 per shoot, investing in your craft not only benefits yourclients but can also boost your income. To help you stay ahead of thecompetition, here are 13 realestate photography tips that will make your work better and help you deliver stunning results.
Let us explore each of these in detail below
Choosing the right camera is essential for real estate photography if you want to take great photos that show homes the way you want them to. When selecting a camera for real estate photography, keep the following things in mind:
You can explore our article on Best camera for real estate photography and The Ultimate Guide To Real Estate Photography Lenses
Don’t walk into a shoot without a gameplan. A shot list helps you stay organized and makes sure you don’t miss anymain areas. Think about what buyers care about most and list down those shotsahead of time. This way, you can move through the shoot smoothly and covereverything. Here's a solid list to get you started:
A good shot list savestime and keeps your shoot organised.
Ensure that all of your equipment is in good working condition and is fully charged. Check all of your accessories, including your camera, lenses, tripod, flash, and other devices. Keep extra memory cards and lenses in hand, and clean your lenses. It is advisable to have backup equipment in case there are any unexpected issues during shooting.
Go over every aspect of the shoot. Confirm the session's start time, end time, and length. Obtain important information about the property, such as its size, standout features, and any particular regions or perspectives the customer would like to highlight. Knowing what the client expects can help you plan and carry out the shoot well.
Check out the location in advance to become familiar with the design and determine the lighting options. Anything that demands extra care throughout the shot should be noted. You can plan the composition, angles, and lighting strategies for each room or external photo by predicting the characteristics of the location.
If the property is already occupied, work together with the owners or stagers to get the area ready for the shoot by cleaning, decluttering, and staging it correctly. Give them tips on how to make each area presentable, including how to clear out their belongings, organize, and arrange furniture.
Natural light can make your photos pop with color and detail. So, beforeyou grab your camera, check the weather. If it’s looking too cloudy, it mightbe better to reschedule. On sunny days, try shooting when the sun is behind orbeside the property to avoid harsh shadows. Good light can completely changethe look and feel of your photos.
Indoor lighting can make or break your photos. To get the best output,you must open all the curtains and blinds to bring in natural light. If theroom still feels dark, add soft lightingusing tools like reflectors, flash units, or softboxes. Also, switch on allindoor lights for a warm, welcoming vibe. Early mornings or late afternoons areusually the best times to shoot inside.
Think about what makes the home stand out. Is it the high ceilings? Thefireplace? Maybe it’s the stunning kitchen countertops? Don’t just take wideshots. Make sure you zoom in on those features. Highlighting these detailsmakes your listing more appealing and helps buyers remember it. If you’relisting on platforms like Zillow, these standout features also show up insearch filters, so don’t miss them.
Even if you’re not a pro, using the right camera settings can make your photos look appealing. Start with these settings:
These settings work well for most interior and exterior shots.
Taking the photo is just half the job. Therest happens after the shoot. That’s where your images really come to life. Ifediting feels like too much work, let Styldod handle it for you. Our photoenhancement service takes care of everything, including:
And so much more.
Real estate photography takes practice, but these simple tips can make a big difference. Focus on good lighting, clean framing, and a bit of planning before each shoot. Over time, your photos will not only look better but also bring in more clients. Keep learning and enjoy the process.
Also Read: Real Estate Photography: A Guide To Improve Your Real Estate Photos
Styldod is a design-tech company that aims to simplify real estate marketing and help agents present homes in their most favorable light online by reimagining and automating the listing photography process. Having begun as a virtual staging company, today, Styldod has affordable and best-in-class products and services for every facet of real estate marketing and photography. Styldod’s suite of services include virtual staging, image enhancements, floor plans, virtual renovation, 3D renders, 360 degree virtual tours, and Matterport virtual staging, to name a few. We're trusted by over 10,000 realtors from all over the US and from agencies like ReMax, Coldwell Banker, Keller Williams. Know more about us at https://www.styldod.com.