7 Steps to Get More Google Reviews for Real Estate Agents

If you're a real estate agent, you already know how much online reviews matter. When people search for you on Google, those stars and comments can make all the difference. They build trust, attract new clients, and give you a solid online presence. But getting more reviews isn’t just about asking every client to leave one. It takes a bit of planning and the right approach. In this guide, we’ll walk you through simple steps to get more Google reviews and grow your reputation the right way.

A Google review is what people write and rate when they want to share their experience with a business on Google Search or Maps. It’s public, and it usually comes with a star rating from 1 to 5. For someone looking at your services, these reviews give a real glimpse into how you work, what kind of service you offer, and whether you can be trusted.

Here's why Google reviews matter for real estate agents in 2025:

• They show up right at the top when someone searches for your name or business
• They help improve your visibility in local Google searches
• They act like personal recommendations and help new leads feel confident about contacting you
• They give you feedback you can actually use to improve how you work
• They add credibility when buyers or sellers are comparing agents

And here's the real deal: homes sold by agents with 4.5-star ratings or higher tend to sell nearly 30% faster. That kind of difference can directly impact your earnings.

1. Ask for the Review Right After Closing

The best time to ask for a review is right after the deal is done. This is when your client is happiest and most likely to respond. Studies show that clients are far more likely to leave a review if asked within 24 hours of closing.

Send a short, personal text right after the closing that thanks them and asks for a review in the same message. Keep it warm but clear.

Example:

“Farina, it was such a pleasure helping you find your dream home! I’m thrilled we found the perfect place for your family. If you have a quick moment, I’d really appreciate it if you could leave a review about your experience here: [review link]. It helps more than you know!”

By tying the thank you and the request together, you keep the tone friendly while making your main ask clear.

2. Explain Why Their Review Matters

Most clients want to help, but they need a reason. Let them know how their review supports your business and helps others find a reliable agent.

You can say something like:

“Your review truly helps my small business grow and allows other home buyers to find an agent they can trust. It means the world to me!”

This approach gives your client a clear reason to follow through. It’s not just about helping you, it’s about helping others too.

3. Send a Friendly Reminder Two Days Later

Even happy clients forget. A short follow-up after 48 hours can be the nudge they need to write that review.

Example message:

“Hi Farina! Hope you’re getting settled into your new home! Just a friendly reminder about that Google review when you have a free moment. No pressure at all, just know it’s appreciated! [review link]”

4. Offer Sample Wording to Make It Easier

Some clients want to leave a review but don’t know what to say. Make it easier by offering a simple template or bullet points.

You could say:

“If you’re not sure what to write, I’m happy to send over a few points about our work together that you can customize.”

Example template to share:

“[Agent name] helped me [buy/sell] my home in [neighborhood]. The process was [positive experience] because [specific thing you appreciated]. I especially valued [specific service or quality]. I would recommend [him/her] to anyone looking to [buy/sell] in [area].”

This small gesture can increase your chances of getting that review and still keep it genuine.

5. Thank Them Publicly Once They Post

When a client writes a review, don’t just read it; respond to it. A personal reply within 24 hours shows that you care and helps your online presence too.

Example reply:

“Thank you so much for your kind words, Farina! It was truly a pleasure helping your family find the perfect home in Lakeside Hills. I’m so glad we found that property with the backyard your kids loved. Wishing you many happy memories in your new home!”

This kind of reply shows both your client and future leads that you’re thoughtful and responsive.

6. Share the Review on Social Media

Every great review is also a great marketing opportunity. Take a screenshot and share it across your social channels.

When posting:

• Highlight the best part of the review
• Tag the client (with their permission)
• Add a few personal comments about working with them
• Mention the area or property if it adds interest

Example caption:

“Honored by these kind words from Farina about her home-buying journey in Yokohama! Finding the perfect family home with that dream backyard for her kids was such a rewarding experience. #ClientLove #RealEstateSuccess #LakesideHills”

7. Make This a Habit with Every Client

Don’t treat this as a one-off. Set up a system that helps you ask for reviews after every transaction.

To stay on track:

• Keep templates ready for each step
• Use your CRM to schedule follow-ups
• Track which clients have responded
• Keep refining your process based on what works

Consistency is what turns reviews into real growth. Make it part of your closing routine, and you’ll see results over time.

While setting up your review system, there are a few things you’ll want to be careful about:

1. Don’t wait too long after closing. The longer you delay, the less likely you are to get a review. Chances drop by around 30% with each passing day.
2. Keep it simple. If your process involves too many steps or clicks, people will drop off. Make it easy and quick.
3. Avoid sounding generic. A personal touch goes a long way. Adding a bit of personalization can increase the chances of getting a review by up to 40%.
4. Never offer rewards. Giving incentives for reviews goes against Google’s rules. They might remove those reviews if they catch it.
5. Don’t ignore your existing reviews. When you respond to reviews, it shows you care. If you don’t reply, others might feel less motivated to leave their feedback.

Responding to Positive Google Reviews:

1. Show Appreciation to the Reviewer

Begin by conveying your thanks for the positive review from the customer. Acknowledge their contribution, expressing gratitude for both their business and the time they invested in sharing their feedback.

Example of a response to a positive review:

Hi Alex,

We're thrilled to learn that your experience with us was fantastic! Thank you for taking the time to leave such a positive review and for your kind words. Your business means a lot to us, and we look forward to serving you again!

Warm regards,

[Your Name Goes Here]

2. Emphasize the Positive Aspects of the Review

When responding to a positive review, take the opportunity to highlight your business's strengths. Acknowledge the positive aspects mentioned in the review to showcase what sets your business apart. For example, if a client praises your team's efficiency in handling transactions, express your gratitude and convey that your firm takes pride in delivering outstanding service.

Positive review response example:

Dear [Client's Name],

Thank you sincerely for your positive feedback and for taking the time to share your experience with our real estate firm. We are delighted to learn that you are pleased with the smooth transaction and commend our team's efficiency.

Ensuring excellent service is at the core of our values, and it's truly gratifying to hear that our team's efforts have left a positive impression on you. We appreciate your acknowledgment of our firm's strengths, and we're thrilled that we could meet your expectations.

Thank you once again for choosing our real estate services and for sharing your satisfaction with others. We look forward to assisting you with any future real estate needs.

Best regards,

[Your Name]

3. Keep it Short and Professional

While it's great to add a personal touch to your response, maintaining a professional and concise tone is equally important. Steer clear of overly informal language or excessive promotion.

Example of a positive review response:

Hi Vedang,

Thanks a bunch for your positive review! We're delighted that our services hit the mark for you. Your business means a lot to us, and we're eager to assist you in the future. Feel free to reach out if you have any more needs or questions.

Appreciate you choosing our services and sharing your positive experience!

Best,

[Your Name]

Handling Negative Reviews

1. Respond Quickly

When it comes to negative reviews, swift responses are key. They demonstrate your commitment to taking customer feedback seriously.

2. Extend a Genuine Apology

Begin by acknowledging the customer's dissatisfaction and expressing regret for any negative encounter they might have had.

Negative review response example:

Hey Charlie,

I hate to hear that your recent experience with our business wasn't up to snuff. I want to genuinely apologize for any letdown or frustration you went through. Your feedback is crucial, and we take it seriously.

Let's talk about your concerns more personally and figure out a way to make things right. Feel free to reach out directly. We're here to address any issues and ensure you leave with a better impression.

Thanks for letting us know, and looking forward to hearing from you soon.

Best,

[Your Name]

Getting more Google reviews doesn't have to be stressful or awkward. If you build it into your usual process and make it easy for your clients, it becomes a habit. Every good review adds weight to your online presence and gives new clients a reason to trust you. Just be consistent, stay genuine, and keep the process simple. Over time, the results will speak for themselves.