Open houses should be on top of every real estate agent’s to-do list as they are a tremendous lead-generating strategy. They are the best way to showcase properties without appearing too pushy or desperate. If done the right way, open houses can leave a great impression on current and potential homebuyers and get vital email addresses and phone numbers for real estate agents. However, every agent would agree with the fact that these events can drive them into a frenzy. They require brainstorming prior to the event and systematic execution while juggling many other tasks. To make the process easier, we have gathered 15 open house ideas to make your event a cakewalk for all the hardworking agents out there.
Here are 15 ideas you can adopt in 2023.
The listing should be the star of the event. If the product you are marketing is not up to the mark, then no promotion can sell it. Search for houses located in prominent areas. New listings are always more sought after than ones that have been in the market for a while. Reasonably priced houses tend to generate more leads, so look for ones below the average home prices in the area. Also, make sure the place is neat and tidy on the day of the open house.
Prepare a checklist ahead of the event to ensure you don’t miss out on crucial details. Print flyers to distribute in the area, put up a sign outside the venue with the event date and time, and go around the neighborhood distributing door hangers. Partner with a local cafe for exciting food & drinks to be served to your guests. You can even invite a local lifestyle/ home decor store to display their products at the venue.
Partnering with nearby vendors or caterers to provide refreshments that reflect the local culture can help enhance the visitors’ experience. Local food not only makes people’s taste buds happy, but also helps them establish a personal connection to the place they might consider calling their home. This will make your event even more engaging while giving the vendor good advertising. This mutually beneficial arrangement will make your event more engaging, while also giving good advertising to the vendor, making it one of the most excellent open house ideas.
Being a real estate agent, you must have gathered a database of prospective clients over the years. The open house is the best time to put all that data to good use. Create an email campaign that includes one email to announce the event a few days prior to D day, another to give a sneak-peak into the property a day or two before, and a reminder email on the big day. Don’t miss out on adding relevant information such as the event date and venue, and contact information. To make sure your email gets opened, write a catchy email subject line. HTML emails are preferred by nearly 70% of email users. They are colorful, attractive, and much more engaging than plain text. Mailchimp is a popular email marketing service provider as they offer a free plan. Its features include an easy drag and drop email builder, auto-responders, and an effective analytics tool.
Drive More Engagement With Your Email Campaigns Using Styldod’s Free Open House Flyer Templates!
Here is an example of an email invite from Havenly. We love the neat design and engaging copy of this one. The email furnishes all details concisely and even leaves a bait in the form of an exciting raffle prize that can pull in attendees.
Customers love hearing from you. 49% of consumers say they love receiving emails from their favorite brands regularly. However, most of these emails end up in the spam box. Here’s how you can ensure your emails get opened:
It is ideal to send out three posts about the open house across your social media channels. One to announce the event, the second to remind your audience (ideally the day before the event), and the final one on the D-day to give a sneak-peak. Ensure you share relevant information, i.e., the date and venue, and drop a bait to attract people to attend the event. It can either be a special guest you are inviting or an exciting giveaway at the end! Create a Facebook page for the event and keep a count-down on Instagram. Social media ads are a great way to reach your target audience. Also, don’t forget to update your social media stories regularly.
Here is an example of a Facebook event. The page shows how many people are interested and attending, and also the ticket prices. To create an event page, follow these steps:
Stories on Instagram are extremely popular and are used by 500 million people every day. To create a story:
Would anyone be interested in an empty, worn-down house? No, right? That is why the property needs to be staged before the open house. Sit down and talk to your seller about the importance of doing so. If they have any existing furniture that can be used, then it’s great. Otherwise, consider hiring a professional home stager to decorate and beautify the house. Painting the walls, trimming the grass, and adorning the home in a clean and minimalistic fashion will impress the guests and help them visualize themselves living in the house. If you are unable to convince the seller to stage the house, opt for virtual staging from Styldod and display the images at the open house. Read on to find out more about virtual staging.
It’s good to prepare what to say and map out the event beforehand to make your guests feel comfortable. Start by greeting them and asking them how they are doing. While showing the house, deliver exciting facts and stories about the place you must have gathered from the owners. If neighbors are present, ask them to share why they like living in the area. Be prepared to answer questions like ‘why is the seller selling?’, ‘have there been any renovations recently?’ and ‘how much are the utilities?’
Inviting neighbors for open houses may seem futile as they won’t be directly interested in the property, but it has several hidden benefits. They can answer the guests’ detailed questions about the neighborhood, suggest the best schools, eateries, and entertainment hubs. They will also fill up the guest list if you run short of attendees. If the neighbors get impressed by your skills, you will be the first agent they will think of when they require one. Who knows, they might even refer homebuyers in their circle to you. Keep aside a few hours before the day of the event to personally go door-knocking to invite the neighbors. There will be a higher probability of them attending the event with personal invitations. If you are running short of time, sending postcards or even voice mails will do the job. Having a separate showing time especially reserved for neighbors will make them more at ease.
Digital sign-in sheets are a modern and efficient alternative to paper forms. By using tablets or mobile devices, you can not only simplify the sign-in process and gather accurate contact information from potential leads, but also showcase a positive and tech-savvy first impression to the potential buyers. Moreover, using digital sign-in sheets you can even send automatic personalized emails or notifications to attendees after the open house easily.
Streaming your open house live offers a lot of advantages to you as well as the potential buyers. You can reach a broader audience, including those who couldn’t attend or were unaware of the event. If you are targeting a younger generation, streaming live would be more effective as it might be a more comfortable option for them. If you want to put all your focus on interacting with the guests during the event, consider hiring an intern or asking a friend to manage the live stream.
Another innovative open house idea to showcase the home’s potential is using signs. You can add before and after images of a virtually staged house as signs throughout the house. These visual representations provide the potential buyers with a better understanding of the home's potential and allow them to visualize the transformation, which can also result in increased interest of your lead.
Another way to create a seamless experience for the potential buyers is to put up a neighborhood highlights board. Gather information about local schools, parks, restaurants, shopping centers, or any of the other fun things to do in the area and display them on a visually appealing board. This not only enhances the value proposition of the property but also provides potential buyers an understanding of what the neighborhood has to offer.
The whole point of conducting open houses is to get leads that convert into buyers. To ensure that happens, you need to gather data from the guests. Getting them to sign up is the only way to collect valuable information like Email IDs and phone numbers. You can ask your guests to sign directly, but it puts you at the risk of coming across as pushy and desperate. A more subtle approach can be adopted by organizing a raffle as an open house idea. Promise the guests that the contest winners will get a home decor voucher, a cookbook, or home appliances as a prize. This will motivate them to sign up.
Do not bid farewell to your guests without distributing information booklets containing essential property details. It is best to give these out at the end of the event so that it doesn’t become a burden to carry around for the visitors. Include the property’s highlights, i.e., square foot, number of rooms, floor plan, pet policies, neighborhood highlights, mortgage details, and most importantly, your contact information. This booklet will help the visitors process the whole experience of the open house and come to a final decision regarding the same.
What better way to say thank you to your guests than with dainty little goodie bags? Put together an ensemble kit with products sourced from local shops. Partnering with small businesses will help you spotlight the distinctive features of the locality. This will be a win-win for all parties involved in terms of advertisement and reach. Encompass branded knick-knacks such as pens, notepads, and other everyday objects, so that people remember the real estate agent in you every time these items are used.
Never miss out on following up. Set up an email campaign for all the leads captured during the open house. You can send personalized emails or make phone calls to express gratitude for taking the time to attend and to offer further information, if needed. By providing necessary updates, you establish yourself as a trusted advisor. Remember, while it's important to stay in contact with your leads, it's equally important not to trouble them unnecessarily. Find the right balance by providing valuable information and personalized support, ensuring to remain helpful and respectful of their time and needs.
Open houses should ideally be conducted at least once every month. However, no matter how smashing the event is, if you don’t collect email addresses and follow up with the guests, the leads you generated cannot be converted into business. Hence, make an effort to contact the attendees individually after the event and keep sending them emails regularly. By following the above mentioned open house ideas, you can conduct terrific open houses that can amplify you as the go-to real estate agent in your area.
Yes. An open house allows potential buyers to visit the property and view it in person. They even get to have an understanding of the locality. This plays a crucial role in generating more interest, and improves the chances of selling your house at a higher price.
Utilize effective marketing strategies such as targeted online ads, social media posts, and listing on popular real estate websites. Use visually appealing images and detailed descriptions to capture the interest of potential buyers while listing the property. You can even live stream the open house to reach a wider audience.
Weekends are the best days to host an open house, especially Saturdays and Sundays, as the potential buyers are often off from work and have more free time to attend the event.
The best hours for an open house typically fall within the late morning to early afternoon or early evening. This allows potential buyers to check out the property during the daylight hours, and provides them enough time to explore and ask questions.
Styldod is a virtual staging, interior design, and photo editing platform that helps sell homes quickly at top dollar. Having a satisfied customer base of over 2000 clients, including top realtor estate companies such as RE/MAX and Sotheby’s, our services start at $16/ image, which is 70% lower than the market. We use technology combined with human resources to bring you efficient, low-cost virtual staging services and have witnessed staged homes being sold 73% faster than unstaged ones. Our other services include 360° virtual tours, 3D rendering, and property websites.