Social media, emails, and cold calls are great ways to connect with your real estate audience. However, if you are looking to expand your horizons, and establish a stronger bond with them, speak to them through real estate podcasts. Podcasts are recorded audio clippings sent out in episodes. Audio is a very popular medium these days and has the power to influence people. So you can either create a commercial real estate podcast or talk about real estate topics such as housing market trends and interior design ideas, depending on your niche. Podcasting can make you seem like a more relatable, approachable, and human agent in your area. In this blog, we will guide you through how to create an epic podcast for real estate agents.
How To Create A Stellar Podcast For Real Estate Agents
To create an engaging podcast for real estate agents, some prep work is required behind the scenes. Successful podcasts have the power to captivate listeners and make them eager to join the conversation. Take some time out to find answers to the following questions:
- What topic are you going to address? Is it going to be a regular update about the real estate market or a personal conversation about your experience in the industry? Are you going to cover several topics or talk about a single subject in one episode?
- What will be the duration of the podcast? Do you want to keep it brief or go in-depth about the topic?
- What will the publication frequency be? Do you want to release short podcasts weekly or lengthy ones every month?
- Where are you going to publish the podcasts? Is it going to be on your website or a separate platform like Spotify or iTunes?
- Will you be speaking alone? You can invite guests/ colleagues to come and share their experiences and knowledge to make the show more exciting.
Once you have decided the theme and structure of your podcast, get down to mapping the execution of these ideas. Put together a script citing how many episodes you will do and what you will cover in each one. Do plenty of research and listen to as many podcasts as you can.
Top Real Estate Podcasts to Follow:
Here are a few suggestions of real estate podcasts:
Real Estate Realities With The RebelBroker: Robert, aka ‘The Rebelbroker’, having been a realtor since 1988, gives insights into buying, selling, investing, and entrepreneurship in real estate. He teaches you how to build wealth and achieve your real estate goals. Robert’s knowledge shows through this monthly podcast that gives a rounded view of the industry.
Real Estate News: Real Estate Investing Podcast by Kathy Fettke is a daily show that keeps investors updated on the latest news and trends in the real estate world. It prepares investors for devastating market crashes and gives heads up about great opportunities. The short, frequent episodes can be listened to on the go to provide you with a recap about the investment world.
Pre-production of Your Podcast
As a beginner, finding a recording studio and splurging on equipment might be overwhelming. Here are a few basic pieces of equipment and software you will need to get the ball rolling.
If you own a computer/ smartphone, they are likely to come with in-built microphones. However, the sound quality might suffer for these devices. Hence it is wise to purchase a USB microphone and headset.
- Recording and Editing Software
Audacity is a free recording and editing tool available on both PC & Mac. It allows you to add, record, and edit audio clippings. There are various other tools available for post-production.
- Podcast Hosting Platform
Your podcast for real estate agents will need hosting for people with an internet connection to listen to. SoundCloud is a free hosting platform, whereas PodBean is a paid one. The problem with free ones is that they can limit the length and storage of your content. You can also submit your podcasts to Spotify and iTunes to reach a wider audience.
Recording your First Podcast
Now it’s time to put all that preparation into action.
- Firstly, find a quiet corner in your house away from background noises and echoes to record. You can either tape several episodes in one go or set aside a fixed time daily/weekly for recording your podcast.
- Before you start taping, warm up your vocal cords by doing some tongue twisters and a little bit of voice training. It is good to practice the script a number of times to get comfortable with the diction and flow.
- Watch and control your breath to block big gusts of wind from seeping into the tape. Sit up straight, and turn away from the mic to take deep breaths.
- Minimize moving around to avoid background noises. Keep your body still and your feet planted on the ground.
- Stay hydrated by consuming 8 glasses of water. Dehydration can result in mouth clicks and pops, stomach noises, and loss of focus. Keep a bottle of water near you and pause recording once in a while for a water break.
While speaking, try to sound as natural as possible. The listeners should feel like they are having a one-on-one conversation with you. Avoid monotonous tones. Having guests over on your show can help you ease up and bring out your human side.
Podcast Publishing and Directories
Once you are done recording your podcast, choose a podcast hosting platform (such as Podbean or SoundCloud as mentioned earlier), and upload audio files to the hosting. Once this step is completed, you can decide where you want your audience to discover your podcast.
Podcast Directories ensure your podcast reaches a wider audience and automatically updates your feed after the release of each episode. Here are the popular podcast directories:
- Apple Podcasts
iTunes being the most popular podcast streaming app, had 50 billion shows streamed/ downloaded in 2018. Started as a music management program, it has become a dual-use application now. The biggest advantage of iTunes is that it is free to use, hence is downloaded by many users. However, the biggest disadvantage for the platform would be its slow performance on many computers, especially Windows.
Steps to upload your podcast to iTunes:
- Create your Apple ID
- Sign in to iTunes Connect.
- Enter your RSS feed into the box on the top-left corner of the dashboard.
- Check the preview, submit it and wait for the approval.
With 345 million users in 2020, Spotify is the world’s largest music streaming platform. Its premium plan allows users to listen to content ad-free, with unlimited downloads. The biggest pro of Spotify would be its varied collection of music and podcasts, whereas its unavailability in many countries and the high subscription price is its con.
Steps to upload a podcast to Spotify:
- Ensure your podcast meets Spotify’s requirements.
- Create a Spotify account
- Enter your RSS link
- Verify and enter your podcast details
- Review and submit your podcast.
Marketing Your Show
A significant chunk of your work is done once you are done with the recording. Congratulations on coming so far! Now it is time to send your podcast out into the world. If you want to gain maximum visibility for your show, follow these tips and go all out on marketing your product:
- Branding Your Podcast:
Name: To decide on the name of your podcast for real estate agents, reflect on why you created it in the first place and who your target audience is. You can even ask for recommendations from friends and family. Look for intriguing names that can create curiosity among listeners.
Logo: The logo and design are essential factors that can attract listeners to your show. Canva is a free platform where you can create logo designs. If you are willing to spend money, look for designers in your area. You can contact freelance designers on Fiverr and Upwork that will fit your budget. Ask for an episode template and logo to be created. Collect raw files, which you can edit later as well.
- Social Media Promotions: Promote your podcast across social media channels such as Instagram, Facebook and you could even post about it on LinkedIn in addition to sharing it on groups that you are part of. Run ads where you include links to your show along with a short clipping of an exciting part of the podcast to attract the right audience.
- Email marketing: Include the podcast in your newsletter and send it out to your email list such as in the example given below.
We love this newsletter announcing the arrival of the next season of the A24 Podcast. The design is sleek, and the copy speaks about the topics covered, along with links to the show.
- Website / Blog: Insert links to the show on your website and upload an article about the podcast on your blog. You could even embed it to increase the reach.
- Influencers: Collaborate with influential people in your field. Invite them as guests on your show and ask them to share the podcast on their social media. This will propel you to a broader range of audiences.
Keep track of how the podcast is performing by tracking it through channel analytics and increase promotion on the best-performing channels.
Stories have the power to impact people. So include real-life experiences and examples in your podcast scripts and narrate them in a story format to captivate your audience. If you are the first podcaster in your area, then quality work can establish you as the ‘voice’ of the town. So, it is always advisable to start early. Who knows, if you become successful, you could even get invited to other podcasts and make a separate income stream out of it! But don’t worry if you are joining the game slightly late. There’s an ever- increasing listener base for podcasts out there, and you can easily establish your loyal follower base by following the right tactics. By creating an epic podcast for real estate agents, you can secure your future and establish yourself as a real estate business leader.
Styldod is a design tech company that aims to simplify real estate marketing and help agents present homes in their most favorable light online by reimagining and automating the listing photography process. Having begun as a virtual staging company, today, Styldod has affordable and best-in-class products and services for every facet of real estate marketing and photography. Styldod’s suite of services include virtual staging, image enhancements, floor plans, virtual renovation, 3D renders, 360 degree virtual tours, and Matterport virtual staging, to name a few. We're trusted by over 10,000 realtors from all over the US and from companies like ReMax, Coldwell Banker, Keller Williams.