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Humans are naturally drawn to visual attractiveness. Therefore, when a homebuyer scrolls through the internet, looking for prospective homes, the first thing to catch their attention is the beauty of a home. This is why professional real estate photos are important. Real estate photo editing can highlight the best features of your property and provide character and life to your images.

Reasons to Opt for Real Estate Photo Editing

  • To remove imperfections
  • To highlight the best features of your listing
  • To boost credibility
  • To add and remove details

Essential Steps of Real Estate Photo Editing

Here are the steps to follow when you are editing your listing photos, recommended by our in-house experts:

1. Adjust Lighting

As a real estate agent, you already know how important it is to click good photographs. Along with that, photo editing plays an integral role in polishing your pictures to perfection. When shooting property interiors and exteriors, lighting often becomes a problem. Real estate photo editing can adjust uneven lighting and fix shadow issues. It also alters harsh highlights, blacks, and whites to make your photos look perfect.

2. Straighten the Lines

Crooked lines can ruin the beauty of your image. While shooting, ensure the angles are right and the lines are straight. If you missed out on it during the shoot, it could be fixed through photo editing. The vertical alignment of your images can have a significant impact on the final look and is a legitimate part of the real estate photo editing process.

3. Clarity Correction

Crisp up your images by adjusting their clarity. Out-of-focus pictures can make you look unprofessional. Adjust the sharpness of your images through real estate photo editing. However, be careful not to go too far by creating an artificial sharpness that damages your image resolution.

4. Image Processing

If your images are to be used in different mediums, you need to put them through an image processor. Different platforms have varied rules regarding the size and quality of images. You can choose JPEG as your file type and resize the image to your desired dimensions while editing the real estate photo.

5. Retouching

While clicking pictures, you may have missed out on the tiny flaws that could be ruining the perfection of your images. Dust spots and lens flares are common blemishes found in images. Do not skip this important step in real estate photo editing that can distract the viewers from seeing the real beauty of your home. In the case of mirror shots, bright flashes and the reflection of your camera are sometimes unavoidable. At times like these, position your camera behind a plane wall and retouch the image during post-production.

6. Occupied to Vacant

If you are photographing a furnished home, you are at risk of making the house look less spacious and cluttered. Editing your real estate photo from occupied to vacant can help clients visualize it better to explore the unlimited possibilities in decorating the home. Clean home images also ensure quicker sales and better prices.

7. Day to Dusk

Customers are keen on envisioning how their dream home will look once the moon is out and the stars shine bright. Even if you capture the house during the daytime, it can be transformed to nighttime using day to dusk photo editing. The way to achieve this is by altering the brightness and contrast. Opt for day to dusk transformations to show off your beautiful home exteriors and warmly lit interiors at sunset.

8. Object Removal & Decluttering

Clutter can be distracting and can affect the viewer’s first impression of the home. Therefore it is important to remove clutter and keep your home clean when on sale. However, manually removing objects can be a time-consuming and expensive process. With the help of photo editing, this can be done in a jiffy. This will make the room appear larger and prepare the listing for virtual staging.

Now that you are aware of the benefits of photo editing and its basics, here is a heads up on what not to do during real estate photo editing:

  • Do not cover up flaws eg. paint peeling off a wall, because it is misrepresentation and can have legal implications.
  • Do not remove permanent fixtures eg. electrical wiring from your real estate photos.
  • Do not change the background of your property eg. the addition of trees, and stay away from changing the wall colors during real estate photo editing.

Also Read: The Importance of Perspective Correction in Real Estate Photography

Styldod is a design-tech company that aims to simplify real estate marketing and help agents present homes in their most favorable light online by reimagining and automating the listing photography process. Having begun as a virtual staging company, today, Styldod has affordable and best-in-class products and services for every facet of real estate marketing and photography. Styldod’s suite of services include virtual staging, image enhancements, floor plans, virtual renovation, 3D renders, 360 degree virtual tours, and Matterport virtual staging, to name a few. We're trusted by over 10,000 realtors from all over the US and from companies like ReMax, Coldwell Banker, Keller Williams. Know more about us at https://www.styldod.com.

Ann Alex

Ann is a thriller-loving Economics major who chose to follow her passion for writing and became a Content Writer at Styldod. A big Jeffrey Archer fan, Ann loves books, films, and everything else that gets her creative juices flowing.

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