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Real Estate Photography

Impactful Ways to Market Yourself as a Real Estate Photographer

Real estate photography plays a crucial role in the fast-paced world of property sales. High-quality images that perfectly capture the essence and allure of a property can significantly impact buyer interest. As a real estate photographer, it is essential to effectively market yourself in order to attract clients and grow your business. But in a competitive market, how do you make your real estate photography marketing business stand out? Here are some valuable tips to teach you how to market real estate photography and stand out in this competitive industry.

Tips to Market Yourself as a Real Estate Photographer

Wondering how to market your real estate photography business and how to get clients for real estate photography? Your business will benefit from these tips as you gain more clients, establish a more credible brand, and achieve greater success.

Research Your Target Audience:

To succeed in real estate, it's crucial to understand your ideal client. Are you targeting high-end luxury realtors or budget-friendly brokers? Tailor your services and marketing approach to their specific needs to increase your chances of success. Research and identify the needs, preferences, and pain points of real estate agents, property managers, and homeowners to create effective marketing strategies that address their needs and offer solutions. This approach can help you build a strong and loyal client base while growing your business in a competitive market.

Create a Google My Business Profile:

A Google My Business profile is an efficient tool for local businesses, especially for real estate photographers. By claiming and optimizing your profile, you can enhance your online visibility, making it easier for potential clients to find you when they search for real estate photography services in their area. Make sure that your profile is complete, accurate, and includes high-quality images of your work. You can also optimize your profile with relevant keywords and positive customer reviews to improve your chances of being found.

Have a Website to Showcase Your Work:

A website is like a digital storefront for showcasing your photography skills and services. Include a captivating portfolio, clear service descriptions, and client testimonials. Show high-resolution images, pricing packages, and contact info. Optimize your site for search engines to attract more traffic.

Display Property Listings On Your Site:

Displaying real estate listings that you have photographed along with the agent's contact information is a great way to showcase your work and attract potential clients. Integrating these listings onto your website enables potential clients to view your work in the context of real estate listings. By featuring stunning images alongside detailed property descriptions, you can demonstrate your ability to capture properties in their best light. This, in turn, helps establish credibility and build trust with prospective clients.

Become a Zillow Certified Photographer:

Earning Zillow's certification can add credibility to your work and open up potential partnerships with Zillow agents. As a Zillow Certified Photographer, you can gain a competitive edge in the real estate photography marketing business by demonstrating your expertise and commitment to quality. This certification can make you a preferred choice for real estate agents and homeowners who list their properties on Zillow. Invest in the certification process to enhance your credentials and attract more clients.

Offer Discounted/Trial First Photoshoot:

Consider offering a discounted or trial photoshoot to attract new clients and showcase your professionalism and quality of work. This allows potential clients to experience your skills without a significant financial commitment. Impress them with your professionalism and skills to turn them into repeat customers and valuable referrals.

Enhance Your Images:

Invest in high-quality editing software to elevate the visual appeal of your photographs. Styldod's AI-powered image enhancement tools can help you refine and perfect your photos. Image enhancement plays a crucial role in real estate photography, as it helps make properties more visually appealing to potential buyers. Utilize advanced editing techniques and tools to enhance the brightness, clarity, and overall aesthetics of your images. Consider outsourcing image enhancement tasks to save time and ensure consistent quality.

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Provide Other Services:

Expand your offerings beyond basic photography.  Consider services like:

Virtual Staging: With the help of virtual staging, you can show the potential of a vacant property by adding furniture and décor digitally.

Drone Photography: Take stunning aerial photographs of the property and surroundings.

Single Property Websites: Optimize exposure by creating dedicated websites for each listing.

Floor Plans: Create high-quality floor plans to complete your visual presentation.

Add Virtual House Tours and Videos to Your Premium Packages:

Offer immersive virtual tours that allow potential buyers to explore the property virtually.  Styldod offers a service to create 360-degree virtual tours for properties. These tours allow potential buyers to explore properties remotely, from the comfort of their own homes.

Promote Your Photos in a Beautifully Designed Flyer:

Create physical marketing materials showcasing your photography work and contact information. Distribute flyers at local real estate offices and open houses. Include visuals, contact details, and a clear call to action to attract potential clients.

Search Online For Potential Clients With Low-Quality Property Photos:

Identify real estate listings with poor photos and reach out to the agent. Explain the benefits of using professional photography to improve visibility, attract more buyers, and achieve faster sales at higher prices.

Start An Email Newsletter:

Create an email list and send newsletters with your latest work, special offers, and industry insights. Share valuable content to engage subscribers and position yourself as an expert in real estate photography.

Offer Fast Turnaround Time:

Offering quick turnaround times can give agents a competitive edge by allowing them to list properties efficiently and promptly. It also demonstrates professionalism, reliability, and enables clients to market their properties quickly.

Utilize Social Media:

Use social media platforms like Instagram, Facebook, and LinkedIn to showcase your photography portfolio, engage with potential clients, and build your brand presence. Share your latest work, insights, testimonials, and industry updates to attract followers and generate leads.

Offer Referral Discounts:

Offer referral discounts or incentives to encourage satisfied clients to refer their friends, colleagues, and family members to your real estate photography services. Word-of-mouth referrals are powerful and can significantly expand your client base.

Highlight Success Stories With Potential Clients:

Showcase your skills and professionalism by sharing success stories, case studies, testimonials, before-and-after images, and client feedback to instill confidence in potential clients and demonstrate the positive impact of your photography services on property sales.


To thrive in a highly competitive industry like real estate photography, it's crucial to adopt effective marketing techniques that can help you differentiate yourself from the rest of the crowd and entice potential clients. By following the tips and suggestions mentioned above and utilizing the comprehensive marketing solutions provided by platforms like Styldod, you can significantly improve your visibility, establish your credibility, and ultimately, achieve greater success in your business.

Shital Gohil

Co-Founder and Chief Operating Officer at Styldod

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