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Real Estate Marketing

Best Real Estate Property Listing Description Examples

Are you looking to write property listing descriptions that really connect with readers and drive results? You are in the right place. In today’s market, 97 percent of homebuyers start their search online and nearly 95 percent use digital resources when shopping for a home . Listings that include strong, descriptive keywords sell 23 percent faster than those without. This means if your description is clear, vivid, and focused on benefits, you stand a much better chance of capturing attention and turning browsers into buyers.

In this blog we will take a look at some of the best description examples so you can get an idea of how you can write your own. Let's get started.

Top Real estate property description examples

1. Single-family Home

264 Elmwood Drive, Austin, TX 78704  

Luxury Living in a Lavish Neighborhood Step inside this stunning 04 bedroom, 3 bathroom, 02 floor(s) detached garage house that boasts a large backyard, upgraded bath, upgraded kitchen, and tankless water heater. Admire the lush landscaping as you walk up to the front door, and step inside the foyer to be greeted with natural light and gleaming hardwood floors. The primary bedroom is located on the ground floor and features built-in closets, carpeted flooring, an en-suite bathroom, a walk-in closet, and an abundance of natural light. The ensuite bath is equipped with a modern vanity, glass door, and rain showerhead. Other bedrooms include large windows, balcony, built-in closets, and wooden flooring. The living room is perfect for entertaining with its large windows, hardwood floors, and deck attached. Light up the fireplace and enjoy the warmth in the comfort of your own home. The kitchen features marble countertops, decorative backsplash, and wooden cabinets, making it a chef's paradise. The bathrooms feature modern vanities, glass doors, rain showerheads, built-in shelving, and bathtubs. This house also includes additional rooms such as a laundry room, basement, store room, and attic. The smart features include smart outlets, smart locks, and smart security cameras, giving you peace of mind even when you're away. The exterior features include lush landscaping and curb appeal, making this house a sight to behold. The neighborhood is well-maintained, and the roads are well-paved. Public transportation is nearby, making it easy to get around town. Old Fort Park is just a 15-minute drive away, perfect for nature lovers. Don't miss the opportunity to make this luxurious house your home. Call us now to schedule a visit.

Key Highlights:

1. The description starts with a catchy intro, immediately pulling readers in to discover more about the property.

2. The kitchen is presented as a chef's paradise with marble countertops, decorative backsplash, and wooden cabinets, appealing to buyers who love cooking and culinary enthusiasts.

8668 Beckys Ridge Dr, Colerain Township, OH 45251

Don’t miss your chance to own this beautifully cared-for 4-bedroom, 2.5-bath home tucked away on a quiet, tree-lined street just 5 minutes from Cross County Highway and I-275. As soon as you walk in, you’ll notice the clean hardwood floors in the entry, hallways, and kitchen, along with soft carpet in all the bedrooms for added comfort. The kitchen is a highlight with its stainless-steel appliances and granite countertops, opening up to a warm and inviting living area that’s great for both daily life and hosting guests.

The finished walk-out lower level gives you flexible space for a game room, home office, or guest area. You’re also covered on the big stuff, with a new water heater installed in 2024 and a new furnace in 2023. The rear deck and replacement windows are brand new too. With shopping and dining close by, this home checks all the boxes.

4914 Riverwatch Dr, Delhi Township, OH 45238

Welcome to this beautifully maintained home tucked away on a quiet cul-de-sac in the desirable Oak Hills School District. With four fully finished levels, this property offers flexibility, space, and comfort for every stage of life. The updated kitchen is perfect for daily meals or entertaining guests, and the heated in-ground pool with a new liner and updated mechanicals makes summer days even more enjoyable.

Additional highlights include a private sauna, a 2-car garage, and a spacious layout ideal for families or those who love to host. Located just minutes from US-50, this home blends convenience with a peaceful setting. Schedule your tour today and see what makes this property truly stand out.

2. Modern Condo

817 Willow Lane, Chicago, IL 60611

Modern Condo with Stunning City Skyline View and Smart Features Step into this stunning modern condo and be greeted by an abundance of natural light and an unobstructed view of the city skyline. This 05-floor condo boasts 02 spacious bedrooms, 1.5 bathrooms, and a garage, making it perfect for a small family or a young professional couple. The primary bedroom features a high ceiling and large windows, providing a beautiful view of the city skyline, while the second bedroom includes a balcony, perfect for enjoying a morning cup of coffee. The living room is bright and airy, thanks to its skylight, and the upgraded kitchen includes high-end appliances and a breakfast bar, perfect for entertaining friends and family. This modern condo also boasts smart features, including a smart lighting system, smart outlet, smart security cameras, and smart smoke detectors, giving you peace of mind and convenience. In addition, this property offers more than just a beautiful living space. You can stay fit and healthy in the fitness center, or relax and enjoy the stunning views from the rooftop terrace. Located in a neighborhood with well-maintained roads and easy access to public transportation, this modern condo is close to nearby restaurants, making it the perfect location for those who value convenience and city living. Don't miss out on the opportunity to make this stunning modern condo your home. Contact us today to schedule a viewing.

Key Highlights:

1. The condo's features are artfully presented, inviting you into an illuminated urban space with a smart layout, perfect for modern living.

2.   It provides a comprehensive overview of the property, including the number of bedrooms, bathrooms, and the presence of a garage, catering to the needs of both small families and young professionals.

1972 S Pointe Dr, Bright, IN 47025

Enjoy lake views and plenty of space in this beautifully designed townhome located in the heart of Bright. This 3-bedroom, 2.5-bath home offers three finished levels, giving you room to spread out and make the space your own. The open layout, tall ceilings, and large windows bring in lots of natural light, creating a warm and inviting feel throughout.

The main level opens to a private deck with peaceful views of the lake, perfect for quiet mornings or evening gatherings. You’ll also find a private study, a finished walkout lower level, and a 2-car attached garage. With a location that keeps you close to everything Bright has to offer, this townhome brings comfort, convenience, and a view you’ll love coming home to.

3. Urban Townhouse

623 Forest Street, Miami, FL 33130

Urban Elegance: Elegant Townhouse Living Near Miami's Vibrant Scene Welcome to this stunning 02 bedroom, 2-bathroom urban townhouse in the heart of Miami. This contemporary home boasts modern elegance and high-end finishes. Located near cafes, galleries, and Miami's vibrant scene, this property offers urban convenience at its finest. The primary bedroom is located on the ground floor and features built-in closets, a spacious layout, and abundant natural light. Other bedrooms include an en-suite bathroom and a walk-in closet. The living room includes tiled flooring and a skylight, offering a bright and inviting ambiance. The kitchen features premium finishes and ample storage, providing a perfect space for culinary delights. The bathroom features a luxurious spa-like ambiance, complete with a sauna for your relaxation needs. The exterior of the property features stunning curb appeal, with sidewalks and tree-lined streets that provide a tranquil setting. Nearby public transportation makes commuting a breeze. Don't miss out on this incredible opportunity to own a piece of urban elegance in Miami's vibrant scene. Contact us today to schedule a private tour and explore the beauty of this urban oasis.

Key Highlights:

1. The introduction sets the tone by describing the property as "urban elegance," immediately creating a sense of sophistication and style

2. The portrayal seamlessly intertwines the townhouse's design and amenities, inviting you to savor both tranquility and urban convenience within the spirited ambiance of Miami.

4. Single-family Cottage

766 Cedar Lane, Portland, OR 97205

"Charming 2-Bedroom Cottage with Serene Backyard Deck" Step into your dream home with this charming 2-bedroom, 2-bathroom, 2-floor single-family house. The cozy fireplace welcomes you into the living room, which features hardwood flooring and ample natural light. The primary bedroom boasts carpeted flooring and a spacious walk-in closet, while the other bedrooms include comfortable carpeted flooring. The kitchen features stunning granite countertops and ample storage space. The bathroom includes marble flooring and a luxurious bathtub for relaxing after a long day. An additional guest room is perfect for hosting visitors. Outside, the serene backyard deck is perfect for unwinding and enjoying the lush garden and private patio. The outdoor kitchen is great for hosting barbecues and summer get-togethers. The deck is surrounded by a peaceful garden and located at the end of the street, providing a tranquil and private space for you to relax. Within a 15-minute drive, you'll find the Metropolitan Learning Center for Education and AFC Urgent Care for any healthcare needs. For grocery shopping, Zupan's and Fred Meyer are just a short drive away. Don't miss out on the opportunity to make this charming cottage your dream home. Call today to schedule a showing!

Key Highlights:

1. It emphasizes the cozy fireplace, hardwood flooring, ample natural light, granite countertops, and marble flooring, showcasing attractive and quality features of the house.

2. The mention of a serene backyard deck and outdoor kitchen adds a strong selling point, appealing to buyers who value outdoor living and entertaining space.

5. Designer Apartment

155 Pinecrest Drive, Seattle, WA 98122:

Luxury Living: High-Ceiling Designer Apartment with Smart Features and a Private Backyard Step into this luxurious high-ceiling designer apartment and prepare to be awed. With its 03 bedrooms, 2 bathrooms, and 04 floors, this apartment is the epitome of spacious living and sophisticated design. The primary bedroom boasts a walk-in closet, en-suite bathroom, and double sink with a granite countertop. The other bedrooms come with built-in closets and a balcony to enjoy the serene surroundings. The living room is a natural light-filled space with tiled flooring, perfect for lounging with your family. The kitchen is a chef's dream, with a decorative backsplash, wooden cabinets, an eat-in counter, a bar area, and kitchen islands. The bathrooms are equally impressive, with granite countertops, modern vanities, built-in shelving, rain showerheads, glass doors, and a luxurious Jacuzzi bathtub. This apartment also features smart doorbells, security cameras, smoke detectors, outlets, and lighting systems. You can rest easy knowing that your home is protected by the latest technology. The neighborhood is safe and well-maintained, with easy access to nearby restaurants and well-maintained roads. Healthcare amenities, such as Bond's Drug Store Healthmart Pharmacy, are just a 15-minute drive away. But the real showstopper is the private backyard, perfect for playtime with the kids or hosting a small gathering. It also includes a she-shed and a man-cave, making it a versatile space for any hobbyist. Come and experience luxury living at its best. Call us today to book a viewing!

Key Highlights:

1. The listing effectively uses vivid adjectives and detailed descriptions to paint a picture of the luxurious features of the apartment.

2. The modern amenities and sophisticated design of the apartment are highlighted like modern vanities, built-in shelving, rain showerheads, glass doors, and a luxurious Jacuzzi bathtub making it an attractive option for those seeking luxury living.

Related Post: 6 Expert Tips To Write A Real Estate Listing Description

6. Multi-Family Home

3246 Queen City Ave, Cincinnati, OH 45238

Excellent investment opportunity in Cincinnati. This well-maintained four-unit property features spacious 2-bedroom, 1-bath apartments, each with a private balcony that adds comfort and appeal for tenants. The building also includes a 4-car garage, providing added value and convenience. With a consistent rental history and solid cash flow, this property is a strong addition to any portfolio. Offering a 9% cap rate, it’s a great choice for both seasoned investors and those looking to expand into multi-family real estate.

Real Estate Description Generator

Real Estate Description Generator Advancements in technology, particularly in the field of artificial intelligence, have enabled machines to comprehend natural language and replicate human writing styles. This technology can be leveraged by the real estate industry to save time and resources for realtors. Platforms such as Styldod make it effortless to generate property descriptions by simply inputting the property's attributes. This eliminates the need for realtors to spend countless hours writing and editing descriptions themselves. Utilizing a property description generator allows realtors to focus on more pressing tasks, such as building relationships with existing clients or finding new leads. A real estate listing description generator is a must-have tool for any tech-savvy realtor who wants to increase their efficiency and provide superior services to their clients.

Related post: 5 Reasons To Use A Real Estate Description Generator In 2024

Let our AI-powered real estate listing description generator craft your perfect property description in minutes!

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How Do You Write Creative Listings?

If you want your property listing to stand out and connect with buyers, it’s not just about stating facts. You need to make it personal, engaging, and clear. Here's how you can do that in a natural and creative way:

Understand Who You're Talking To

Before you start writing, take a moment to think about the kind of buyer you're trying to reach. Are they a young couple looking for their first home? A growing family that needs space? A retired couple looking to downsize? When you know what matters to them, you can shape your words to speak directly to their needs. This helps them imagine living in that space.

Point Out What Makes the Home Special

Every home has something that makes it different from the rest. Of course, you should mention the basics like bedrooms and bathrooms, but don’t stop there. Does it have a sunlit kitchen, a private backyard, or a beautifully designed living space? Maybe it has a charming history or was designed by someone notable. Highlighting these unique details gives buyers a reason to pause and take notice.

Use Words That Paint a Picture

Your goal is to help the reader see the home in their mind. Descriptive words like "warm," "airy," "bright," or "elegant" can bring your listing to life. Instead of saying "big living room," try calling it "an open and breezy space perfect for family gatherings." The right words can create a feeling, and feelings sell homes.

Be Real but Stay Positive

Buyers appreciate honesty, but that doesn’t mean you have to be negative. If a part of the home needs work, frame it as a chance to make it their own. For example, you can say, "The kitchen is ready for a personal makeover, giving the new owners a chance to design their dream space." It shows honesty and potential at the same time.

Keep It Easy to Read

No one likes long, wordy paragraphs, especially when browsing listings. Use short sentences, bullet points, and spacing that make it simple to skim through. Focus on the features that matter most. A clean and organized layout not only looks better but helps your message come across more clearly.

What is Styldod?

Styldod is a hassle-free and inexpensive virtual staging solution with no hidden charges, hundreds of trending style themes, and free revisions. It is easy how Styldod works; choose the interior design style, upload photos, and get it delivered directly to your inbox and dashboard within 24-48 hours.

Closing Thoughts

A strong property listing does more than describe a home. It tells a story that helps buyers see themselves living there. When your words match what people are truly looking for, your listings feel more real and relatable. Take inspiration from the examples above, focus on what makes each home stand out, and write in a way that feels natural and easy to understand.