Are you a real estate agent looking to rank your website high up on Google? Then this blog is a handy guide for you to kickstart your SEO journey. “Keyword research should be the basis of any online marketing campaign,” according to SEO expert Neil Patel. SEO improves your visibility and rankings on search engines, thereby increasing traffic to your website. A keyword is a term or phrase that defines a webpage. So researching keywords is the first step to SEO. In this blog, we take you through the top 10 real estate keywords to help you build your SEO online.
We have selected the keywords given in this blog post based on the following criteria:
Search volume tells you how popular the keyword is and can help you identify keywords that are most likely to garner interest and drive traffic to your website. SEO difficulty enables you to determine whether your content will be found by your target audience. Keywords exceeding 75% in difficulty are not recommended as they will jeopardize your intention of ranking on the 1st SERP (Search Engine Results Page) because of the high competition of the already ranked websites. The SERP consists of paid content (ads) and organic content. Both of them use the same keywords, but ads are given preference and ranked at the top, followed by the latter. To get higher organic rankings, it is important to choose keywords with low difficulty. Your ideal real estate keyword should strike the right balance between high search volume and low SEO difficulty.
For example, let us take the following keywords:
1. Real estate agent
Search volume: 1,35,000
SEO difficulty: 81
2. Real estate agent in California
Search volume: 1,000
SEO difficulty: 51
A has an inflated search volume and high SEO difficulty, whereas B carries mediocre search volume and moderate SEO difficulty. As a real estate agent in California serving a niche audience, keyword B will be a better option for you than A because the former will make you discoverable among your specific audience when A drowns you in the sea of content online.
1. Real estate agent vs broker
Search Volume: 6,600
SEO Difficulty: 69
Content Ideas:
2. Commission to real estate agent
Search Volume: 3,600
SEO Difficulty: 14
Content Ideas:
3. Real estate agent for rentals
Search Volume: 3,600
SEO Difficulty: 16
Content Ideas:
4. What does real estate agent do
Search Volume: 2,900
SEO Difficulty: 10
Content Ideas:
5. Home staging companies
Search Volume: 1,600
SEO Difficulty: 47
Content Ideas:
6. Cost for home staging
Search Volume: 1,300
SEO Difficulty: 57
Content Ideas:
7. How much realtor fees
Search Volume: 1,300
SEO Difficulty: 11
Content Ideas:
8. House near me for sale with pool
Search Volume: 9,900
SEO Difficulty: 27
Content Ideas:
9. Home tour virtual
Search Volume: 1,300
SEO Difficulty: 24
Content Ideas:
10. Tips for home sellers
Search Volume: 1,000
SEO Difficulty: 65
Content Ideas:
Now that you know what keywords to use for your content let us take you through the tools we used to assess the above keywords. These tools will be handy for researching real estate keywords further.
1. Ahrefs
Ahrefs is a free tool that will generate keywords based on your input. In addition, it displays keyword difficulty (KD) and volume. It also shows commonly searched questions.
2. Ubersuggest
Ubersuggest is a free SEO tool that analyzes keywords. Under the umbrella of keyword analysis comes keyword overview consisting of search volume, SEO difficulty, paid difficulty, and cost per click. It also provides keyword ideas and content ideas, i.e., suggestions on what content to produce.
Real Estate Keyword Do’s and Don’ts
Do’s:
Don’ts:
The above real estate keywords can be used across your content marketing strategy: namely website, blogs, listing pages, YouTube videos, and more. Implement them to improve your real estate SEO and rank higher in Google.
Styldod is a design tech company that aims to simplify real estate marketing and help agents present homes in their most favorable light online by reimagining and automating the listing photography process. Having begun as a virtual staging company, today, Styldod has affordable and best-in-class products and services for every facet of real estate marketing and photography. Styldod’s suite of services includes virtual staging, image enhancements, floor plans, virtual renovation, 3D renders, 360-degree virtual tours, and Matterport virtual staging, to name a few. We're trusted by over 10,000 realtors from all over the US and from companies like ReMax, Coldwell Banker, Keller Williams. Know more about us at https://www.styldod.com.