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Real Estate Marketing

Best Video Marketing Ideas for Contractors in 2022

The marketing world is changing. The major players have been pushing the walls of traditional marketing and are constantly trying to find new ways to grow their business. Recent data from Cisco anticipates that roughly 80% of all global Internet traffic will come from video content. It's no surprise that contractors are seeing some benefits from video marketing in their industry.

Some contractors are choosing to use video marketing strategies as a way to get more attention, build their brand, or provide value for their customers. Therefore, in this article, we've combined the best video marketing ideas that'll help you to grow this year. Let's take a look.

Why construction video marketing?

Video marketing is the most effective way to reach your target audience. A video can be shared on social media and connected with the right people. It can also be shared in email campaigns, blog posts and other digital channels.

If shooting videos is a hassle for you, try Styldod's AI video maker for Free!

Here are some reasons why construction video marketing is so important:

  1. Video marketing is a great way to engage existing customers. In fact, it's better than old-fashioned advertising because it allows you to connect with your customers on their terms and in their preferred mediums.
  2. Video marketing is an opportunity for contractors to educate their customers about the benefits of working with them, not just what they can do for them but how their business works in general and how their products or services fit into the bigger picture.
  3. Video marketing allows contractors to share compelling stories that inspire trust and loyalty among their customers, which translates into increased sales over time as word spreads about excellent service from a company that cares more about its clients than making money at any cost (i.e., any price).
  4. Video marketing also allows contractors to showcase their work and what they offer in a fun way that will make potential clients want to reach out immediately.

What videos work the best:

  1. Videos that help you to build trust with your audience

    With the right content and visuals, you can create powerful video content that will help build trust with potential customers. One way is to use specific terms in your descriptions (for example, "No job is too big or small; we are always here to help!"). Another is to make sure that your videos include images that show the quality of your work (examples include before-and-after photos).

  2. Videos that help you with promoting your brand

    A lot of people think that video marketing is all about funny clips, but it’s not. You should also make sure that your videos are informative, educational, or entertaining. Many contractors fail to realize that they need to create videos targeting potential customers looking for answers or guidance on how they can work around the challenges they face in their own business.

    In addition, contractors can promote their brand with product demos and customer testimonials. Let's take a look at how these two categories can help you with promoting your brand:

    Product demos: Product demos are short videos that show how a product works and what it can do for customers. Product demos are usually done by professionals with years of experience in their field, so they can explain complex concepts easily. A good example would be a tutorial on installing a new solar panel system on your roof or an installation tutorial for an irrigation system.

    Customer testimonials: Customer testimonials are another great way to promote your brand because they show how satisfied customers are with the quality of your products or services. You could ask existing customers about their experience with your business and then share their responses on social media.

  3. Videos that allow you to show your work

    The best way to get people to listen is to show them what you've done. It's not enough to just say "I'm good" or "I can do this". You need to give them something that proves it.

    Showcase your completed work on social media, in blog posts and on your website's homepage with a single-property video. This is especially important if you're a new contractor and have just started working with clients. Show them what you can do, so they know they can trust you with their money.

    Don't just post links to your portfolio sites; include images of each project as well! This will help potential customers visualize what they're getting into if they hire you or refer someone else.

  4. Before-After videos

    Before-and-after videos are very effective at showcasing the benefits of a product or service. The idea is to show how a certain change has affected something, like the look or feel of your business. Before-after videos show what a client's house looked like before you start working on it, and then after you've finished. The before and after videos are usually taken in a single day and can be done as part of an open house or as part of the final walkthrough before closing.

    The best part about these videos is that they can be used for marketing purposes, too! Because the videos are so effective at showing off the work that you do, it makes sense to use them in marketing materials like Facebook posts, email newsletters, and more.

  5. Job-site videos

    Job-site videos are an essential part of your marketing strategy. They provide an opportunity to showcase your skills and abilities, attract new customers and build trust with current ones. A job site video can show prospective clients what your business does and how well you can meet client expectations.

    Job site videos also allow you to showcase your services and products in a professional setting, which is better than just telling people about them in an email or over the phone. Job-site videos can also be used as an opportunity for promotion and growth, as many contractors already have an online presence with their own websites, blogs and social media accounts.

  6. Videos that focus on what to expect from you

    As the title suggests, WTE videos are designed for your clients, so they get an idea of what to expect from you and what not to expect. You can make these videos for your construction process or for your meetings.

  7. Guides & How-to videos

    In addition to showing off your product or service during live demonstrations, you can use short how-to videos to teach people about how to do something more efficiently or effectively. For example, if you sell drywall installation services, create a short tutorial on how to properly hang drywall so that it looks good when it's finished. This type of video could be shared via social media channels such as Facebook.

  8. Informative videos about the company

    If you're in the construction business and you want to grow, one of the best ways to do that is through informative videos.

    These can be anything from a 60-second explainer video to a 5-minute walkthrough of your services and products.

    Informative videos are great for getting new customers because they'll get them interested in what you have to offer, what kind of work you specialize in, and why they should hire you over other contractors.

    They also help to build your brand because they show that you're an expert in your field, making it easier for potential customers to trust you when they need your services.

Tips & Strategies:

  1. Leverage social media to market videos

    Social media is a powerful marketing tool for contractors looking to grow their business. It can be very effective at attracting leads and customers.

    YouTube, Vimeo and Facebook are the top three video platforms where contractors view content in their industry. If you have a business that's marketing on YouTube, consider using it as an opportunity to promote your videos.

    You can also use Facebook Live to host a live Q&A with customers or potential clients. Record the interaction and then post it on your page.

    Video marketing can be effective at getting people interested in your business, especially if you've got a unique product or service that isn't available elsewhere.

  2. Do not post videos which aren't edited

    Video marketing is one of the most effective ways to reach your customers and grow your business. The key to success is creating high-quality videos that are engaging and informative.

    Video editing is important and helps to improve the quality of your videos. Therefore, always edit your videos and do not post videos that aren't edited.

    Here are some tips on how you can create an engaging video for your business:

    Make sure it's short and sweet! A good rule of thumb is to keep each video under one minute long, but no more than two minutes. If you have longer videos, break them down into smaller segments so that they don't feel too overwhelming or boring.

    Add subtitles! This will help people who can't speak English understand what's being said in your videos. You can also add subtitles in different languages if necessary (but make sure they match up with the rest of your content).

    Use a catchy title! Make sure this title stands out from everything else on social media platforms like Facebook, Twitter, YouTube and Instagram etc., as well as in other places online where people may see it (like Google search results).

  3. Pay importance to video duration depending upon the kind of videos

    The video duration is one of the most important factors to consider when creating marketing videos for contractors. It's important to understand that you don't have to make a long video if your target audience is short on time.

    However, if you want to reach a wider audience and increase engagement, then you should create longer videos as they tend to be more engaging and get views too!

    The average length of a video on YouTube and Instagram varies from 5 seconds to 2 minutes, so it all depends on what kind of content you are trying to convey in your video.

  4. Optimize your videos for search engines

    The most important part of video marketing is to optimize your videos for search engines.

    If you're not optimizing your videos for search engines, then you're missing out on a huge opportunity to get more people to visit your website and learn about what you can do for them.

    The first step in optimizing your videos for search engines is to create high-quality content that will attract viewers who are looking for specific information or products.

    If you don't have an audience of potential customers interested in what you do, then it's unlikely that anyone will ever discover your website through search engines. So, make sure that your videos are relevant and engaging so that they'll stand out from the crowd of other videos being shared on social media channels like Facebook and Twitter.

Rahul Agrawal

Co-founder and Chief Business Officer at Styldod

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