Real estate videos can be an irreplaceable asset for agents, helping get it more eyeballs and as a result more leads and more buyer interest. And of course, they help you get a lot of information out in an engaging way and help visualize the house as a home. Videos truly showcase the listing in the best possible way. Case in point, see what Charlie Dresen, well-known realtor has to say about the power of videos.
"I’d spend ten minutes [on the phone] talking about this area, ten minutes talking about that area. So I thought wait a minute…Why not spend a day go out there shoot the area? Using your resources to tell the story and I don’t have to sit there on the phone all the time and explain it. I’m willing to, but watching the video seems a lot easier for people." ~ Charlie Dresen, Steamboat Sotheby’s International Realty, Circa 2012.
However, the process of creating real estate videos can be overwhelming, especially if you are busy selling homes. In this e-book, we explain it step-by-step, covering video marketing, shooting, post-processing, and more.
We understand you are busy but constantly on the look out to build and grow your business. So we went ahead and put a complete guide together for you to hit the ground running when it comes to real estate videos. After all, videos are the present and the future of real estate marketing and we wouldn't want you to miss out on it. Here's a sneak peek into the topics covered in this complete A-Z guide to creating videos that deliver results for you.
What Are the Different Types of Real Estate Videos?
In this introductory section, you’ll find the three main types of real estate videos - listing, testimonial, and agent videos.
As we dive into the deep end, we take you through the equipment that's recommended that can take your videos from good to great. If you're an agent, this could be your guide to knowing what to buy/rent for when you DIY your video or hire a professional to do it for you. If you're a photographer or videographer, this could be a checklist to ensure you are top of the game in terms of equipment.
This section talks about the 4 primary pieces of equipment needed in real estate drone photography - camera, lens, gimbal, and lighting.
Here we elaborate on the best video cameras in the market and compare Canon 5D Mark IV against Nikon D850 based on a number of features.
In this section, we tell you the tips to get buyers emotionally invested in the property by showcasing its enticing details, such as indoor plants, textured walls, and steel kitchen cabinets through magnificent shots.
In this all-important section, we cover the recommended tools for real estate video editing along with some in-house, expert tips and tricks. Look out for the elaborate examples.
Read to find out the best video editing tools in the market including Animoto, Adobe Premier Rush, and Inshot.
A step-by-step guide to editing real estate videos the way we do it.
Distributing real estate videos to as many relevant people - people in your neighborhood looking to buy, sell, or rent is key to reaping success out of them. Download our guide to find out the most effective video distribution channels.
39% of homebuyers used sites with video during their searches, according to NAR. Videos can provide viewers with an immersive experience, fetch more inquires from clients, and are great for SEO. So what are you waiting for? Download our Complete Guide To Real Estate Videos ebook now and get started with a real estate marketing tactic that won't fail!
Interested in further exploring real estate videography? Check out our Real Estate Drone Photography: A Complete A-Z Guide ebook here.
Need help editing your real estate videos? Use our single property video service for stunning, and professional videos. We also create immersive 360-degree virtual tours.
Who are we?
Styldod is a design-tech company that aims to simplify real estate marketing and help agents present homes in their most favorable light online by reimagining and automating the listing photography process. Having begun as a virtual staging company, today, Styldod has affordable and best-in-class products and services for every facet of real estate marketing and photography. Styldod’s suite of services include virtual staging, image enhancements, floor plans, virtual renovation, 3D renders, 360 degree virtual tours, and Matterport virtual staging, to name a few. We're trusted by over 10,000 realtors from all over the US and from companies like ReMax, Coldwell Banker, Keller Williams. Know more about us at https://www.styldod.com.