Real estate videos are a great marketing tool, as they showcase listings in their best light and highlight their finest features. Barbara Corcoran, an American real estate mogul, was among the first people to record listing videos on VHS tapes and find success online. These listing videos are created by merging property images or footage and includes a detailed description of the listing, right from the address, area, number of rooms, listing price, to the agent’s contact information.
Benefits Of Real Estate Videos In Listing Marketing
Here are the top benefits of including property videos for your listings.
1. Videos Provide an Immersive Experience to Viewers
Homebuyers don’t just purchase a home. They buy a whole lifestyle. So it is essential to convey the look, feel, noise, surroundings, and landscape of the home. Property videos can do this by providing an immersive experience to buyers. In addition, they display the intricate details of listings, thereby making viewers emotionally invested, leading to increased sales.
2. Save Time with Videos
Videos have the potential to answer all possible questions from clients that could otherwise be answered only in in-person home showings, thereby helping real estate agents and clients save oodles of time. Also, once your real estate video is made, the same template can be retained with rehashed content to be shared on different platforms.
3. Videos Fetch More Inquiries from Clients
According to Small Biz Trends, listings with videos get four times more inquiries than those without. This signifies the transformative effect they can have on your listings. Property videos also receive 4 times more engagement than any other medium in marketing (Source: Virtuets). As an agent, videos will help you stay ahead of the competition since 85% of sellers would choose a real estate agent who could market their property with video, says NAR.
4. Videos Give a Rounded View of the Listing
Real estate sales rely heavily on visual pleasure. Listing videos give prospective buyers a rounded view of the home, showcasing its best features that could be missed in static images. They are descriptive and convey information quickly. In addition, they display how rooms connect and give an accurate representation of the flow of the listing.
5. Videos are Great for SEO
Videos are proven to help improve SEO for your real estate website. According to Unbounce, including a real estate video on your landing page can increase conversion rates by 80%. This means that website visitors will stay on your page for longer by watching the video, which translates to better conversion rates and lowered bounce rates, thereby leading to improved SEO.
6. Videos Can be Shared on All Platforms
Once a property video is created, it has several uses. First, it can be easily shared on multiple platforms, including your landing page, blog, social media, chats, and MLS. Second, videos are all-encompassing as they need not be tweaked per platform. They are also great to be shared with your friends and family and potential buyers and sellers.
7. Videos are the Future of Marketing
Yes, we have heard this for a while. Videos are the future of marketing as 52% of marketing professionals worldwide say video is the content type with the best ROI (source: Wordstream). However, customers won’t accept just any video. Instead, they look for utility in video content. Customers in the final stages of the homebuying journey find it easier to make a purchase decision after watching a listing video.
8. Videos are Fun to Watch
Videos are entertaining. They can hold the attention of viewers more than images and texts. People love watching videos. 45% of people watch Facebook or YouTube videos for more than an hour a week. You will see plenty of them even in just a 10-second scroll on Instagram. So include real estate videos on your social media to provide your audience a visual treat and keep them engaged.
9. Videos are Easy to Produce
Thanks to technology, we are blessed with several free video editing platforms that empower even beginners to create stunning videos. However, learning the basics of property video editing and making them can be a time-consuming process. This is where Styldod can come to your service. We can create professional single property videos in just 24 hours, with unlimited revisions and a 100% money-back guarantee, at just $20. To find out how to create a real estate listing video at Styldod, click here.
As you go about creating real estate videos, remember that brevity is key. You lose viewers every second as the average video only retains 37% of viewers till the end, according to Wordstream. Keep your story compelling by including only the engaging material and do not drag it.
Styldod is a design-tech company that aims to simplify real estate marketing and help agents present homes in their most favourable light online by reimagining and automating the listing photography process. Having begun as a virtual staging company, today, Styldod has affordable and best-in-class products and services for every facet of real estate marketing and photography. Styldod’s suite of services include virtual staging, image enhancements, floor plans, virtual renovation, 3D renders, 360 degree virtual tours, and Matterport virtual staging, to name a few. We're trusted by over 10,000 realtors from all over the US and from companies like ReMax, Coldwell Banker, Keller Williams. Know more about us at https://www.styldod.com.