Virtual Staging
August 20, 2021

How Matterport Virtual Staging Enhances 3D Virtual Tours

Rahul Agrawal
About Author

There was a time when virtual property tours were slide shows stitched together into two-minute videos. A lot has changed since then. A high-tech version, the 3D virtual tour, is now dominating the space. That said, a new exciting 3D technology has been doing the rounds in the real estate market - Matterport virtual staging. Many real estate agents are using Matterport 3D virtual tours to attract potential leads and sell their listings faster and for top dollar.

So, What is Matterport? 

Matterport is the market leader in spatial data capturing. It offers unique 3D capture technology through an all-in-one 3D data platform to capture any physical space and convert it into an accurate and immersive digital twin. 

With a mission to digitize the "built world," this revolutionary 3D platform is particularly suited for real estate. It creates realistic, fully immersive virtual experiences and helps potential clients embark on a self-guided tour and virtually walk through every doorway to every room on every floor of a building. This 24/7 virtual open house lends a realistic sense with 3D views of what a property looks like at every stage of its lifecycle, including planning, construction, marketing, and operations.

What Differentiates Matterport From Other 3D Virtual Tours?   

The main differentiating factor here is how Matterport captures depth. Matterport's AI-powered software can effectively sense, measure, and capture depth. The software is trained to use stored depth data for accurately using the spatial context of spaces to add depth to images captured with a simple 360° camera.

The Matterport Advantage in Real Estate Industry

According to a study done by Matterport:

  • 74% of agents using Matterport win more listings
  • 95% of people are more likely to call about properties with 3D virtual tours
  • 99% of sellers admit that a 3D tour would give their listing a competitive edge
  • 90% of buyers would be more compelled by a listing with a 3D tour

Whether you're a real estate agent, a property manager, or a broker, using Matterport 3D virtual tours can help you reach a wider audience, attract qualified buyers, increase commissions, and close on properties faster.  

What is Matterport Virtual Staging?

Matterport virtual staging can transform an unfurnished, empty space into your potential buyer's dream home. It creates an immersive 3D experience that lets your potential clients walk through a beautifully furnished property and imagine living there. 

The Matterport virtual staging also allows you to choose furniture according to the taste of your buyer. You can adjust other details like the lighting and wall colors to make the Matterport 3D virtual tour as realistic as possible.

Why Use Matterport Virtual Staging to Enhance Your Real Estate Marketing?

 By using Matterport 3D virtual tours in your listing, you provide your potential clients an immersive experience that is not possible with photos or 360 tours. Matterport virtual staging: 

  • Makes your listing attractive 

With Matterport 3D virtual tour, you can virtually stage an empty space and provide your prospective leads a real walkthrough experience from anywhere, anytime, generating higher engagement and interest.

  • Delivers amazing customer experience

Matterport 3D virtual tours offer transparent, informational, and immersive customer experience, helping you build trust and setting you apart from the competition. For commercial real estate as well, Matterport virtual staging can help you give businesses the most accurate view of their potential workspace.

  • Turns empty, uninviting spaces into immersive 3D experiences

You can show off your empty spaces in various styles and functions through a perfectly designed and furnished walkthrough tour utilizing Matterport 3D technology. 

  • Customizes the design style according to the taste of the prospects

Real estate marketing is all about selling a personal experience. When you stage a space virtually using Matterport 3D virtual technology, customized to the preferences of your potential clients, you offer them a personalized experience. This helps you close the deal sooner than expected. 

  • Helps to sell the listing faster 

Matterport 3D virtual tours are true-to-life, enabling potential customers to substitute them for in-person tours. This helps serious buyers to make a purchase decision faster without requesting multiple showings of the same property.

  • Makes the walkthrough experience feel real

Matterport 3D virtual tours are not just any 3D models or virtual tours; they're distinctly different form of immersive 3D media that invites your potential clients to explore a place as if they were really there.

  • Increases the visual appeal and helps gain more leads

When you use Matterport 3D technology to create an exact virtually staged replica (digital twin) of the real-life project, you enhance the space's visual appeal and attract qualified leads.  

Styldod can refine your Matterport 3D virtual tours with virtual staging. Try out Styldod's recently launched service – Matterport Virtual Staging.

Matterport Virtual Staging with Styldod

When you trust Styldod with your Matterport digital twin, you'll get:

  1. 8 different styles of home design to choose from
  2. A 3D virtual tour optimized to reflect your needs and customized for your buyers: 
  • in as little as 72 hours 
  • at a fraction of the cost of traditional staging services 
  • with 100% satisfaction guaranteed because our team won't be satisfied until you are

Get the Styldod advantage to your Matterport tours. Bring out the best in your property. Make your listing attractive to sell it faster and for top dollar. Contact us now!

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