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Home Staging

How Much Does Home Staging Cost?

When selling your home, it's important to help potential buyers imagine themselves living there. Home staging, which involves decorating your property to attract buyers, is a great way to do just that. Staging can make your home stand out online, impress buyers during visits, and lead to quicker and more competitive offers. According to a study by the Real Estate Staging Association (RESA), staged homes in 2021 sold for about $40,000 more than the list price and nine days faster than average. In this article, we'll explore the costs and benefits of staging your home.

How Much Does Home Staging Cost?

1. Initial Design Consultation  

Before kicking off your project, your stager will want to have a two-hour consultation to understand your goals and figure out what home staging services you'll need—like virtual staging, soft staging, or physical staging. While many reliable home staging companies offer free quotes, some may charge an initial consultation fee ranging from $150 to $600. So, it's a good idea to set aside some of your home staging budget for this initial meeting.

2. Repairs and Painting

Doing repairs and painting can cost up to $1,000 to $4,000. If your home clearly needs repairs, just staging it won't hide that fact. It's important to prioritize visible repairs over staging.

For manageable repairs, if you're handy around the house, you can save money by doing them yourself with tools you already have. However, if the repairs are more significant, it might cost you more.

Painting is a staging technique that can give you a lot of value for your money. Buyers like a home that feels fresh and new, which a freshly painted interior can provide.

If you're painting yourself, you can save money on labor, but a staging professional can help you choose a modern, neutral color scheme that will work well for your home. And don't forget the details—newly painted doors can really improve your home's appeal.

3. Renting Furniture

Renting furniture tends to be the priciest part of staging a home. Typically, it costs around $500 to $600 per room, totaling roughly $2,000 to $2,400 per month for the whole house. But because staged homes sell faster than unstaged ones, you'll likely only need to cover these rental fees for a few months, at most.

4. Lighting

Lighting can be as cheap as $50 or as expensive as thousands of dollars. It's hard to overstate how crucial good lighting is for making your home appealing. While buyers might not specifically notice lighting, it can make a big difference in whether they like your home or not. Having the right lighting can:

• Make rooms look nicer and bigger.

• Highlight the best parts of your home and downplay any flaws.

• Set the mood you want, whether that's cozy and comfy or sleek and modern.

Getting new lighting can give your home an advantage on the market, and a good home stager can help you pick the right options. Sometimes, just changing lightbulbs can make a big difference, while other times, it's worth it to invest in new light fixtures.

5. Project Price & Hourly Price

When you're ready to work with a professional home stager, they'll provide a quote for their services based on what you need. Most home stagers charge a flat fee, usually between $800 and $1,000. Some may charge by the hour, with rates ranging from $25 to $125.

Factors Affecting Home Staging Cost

1. Home Size & Layout

The number of rooms in your home and its layout affect staging costs. For example, staging a two-story house might cost more due to moving furniture upstairs. On the other hand, staging a single-story home typically incurs lower expenses.

2. Scope of Staging Project

Staging charges depend on your project's scope. If you only need guidance, costs may be lower. However, comprehensive staging services, including furniture rental and setup, may come with a premium price tag. Additionally, opting for virtual staging for online listings can help reduce expenses while still attracting potential buyers.

3. Property Condition

As we discussed earlier, the state of your property is a big deal for staging. If it needs just a few fixes, the costs won't be too high. But for properties needing major upgrades, you might end up spending a lot more.

4. Vacant vs. Occupied Property

When a property is empty, it usually needs more furniture, which can drive up the costs. So, whether your property is vacant or occupied is another important factor that affects how much you'll need to spend on staging.

Who Pays for Staging a House?

Normally, sellers are responsible for the cost of preparing a home for sale.

However, if your real estate agent stands to earn more by selling your home for a higher price, they might be open to covering some or all of the staging fees. Another possibility is that your real estate agent could suggest including the staging expenses in the overall pricing package or incorporating them into the closing costs.

How Virtual Staging Can Help You to Get The Job Done Easily

Instead of setting up real furniture, virtual staging offers a cheaper way to show off homes. Companies edit photos of rooms to give buyers a peek at what they could look like, which can get them interested in visiting the property in person.

Using professional photo editing tools, companies can create visual representations of potential room designs. This includes virtual remodeling of kitchens, changing paint colors and flooring, adjusting furniture and artwork placement, and even altering window views to reflect different seasons. All of this is typically done within 2 or 3 days which is much faster than what you get with traditional staging.

Sell Homes Faster with Stunning Virtual Staging from Styldod at just $16!

Discover the Power of Virtual Staging

Closing Thoughts

Virtual Staging is a valuable resource for real estate agents. It can help attract buyers, shorten listing times, and potentially increase sales prices. Finding a virtual staging service is straightforward. Look for companies that deliver high-quality, realistic images that will resonate with potential buyers.

Consider how quickly the company can complete your project to fit your listing timeline, and compare prices to find a service that works for your budget. Styldod offers a user-friendly virtual staging experience with a focus on quality, speed, and affordability. Visit Styldod to learn more about how virtual staging can enhance your real estate listings: styldod.com.

Shital Gohil

Co-Founder and Chief Operating Officer at Styldod

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