With 6.5 million homes sold in the US in 2020, as stated by Statista.com - a business data platform, the volume of homes listed in the market is high. As a real estate agent, you need not be reminded about the importance of good-quality listing images. Professionally edited photographs have several benefits, and image enhancement plays an integral role in it.
Image enhancement is a technique that employs technology to transform raw photographs into enriched ones. When it comes to real estate, the process is tricky. Images need to be edited while maintaining ethical and realistic representations. Here are some advantages of image enhancement:
The process of image enhancement follows several steps to convert your pictures from good to great. These are the basics:
Steps in Image Enhancement
Even professional photographers tend to capture undesirable features in images. Cropping is a step in the image enhancement process that snips out the unnecessary parts of the picture. However, do not crop out home fixtures such as television satellites and air condensers, as it can come across as manipulative.
Crooked images can be unaesthetic and ruin the impression on potential buyers. Straightening brings horizontal and vertical symmetry to your pictures in the process of real estate photo edit.
The brightness of an image is a measure of the intensity after it has been captured. It dictates if the image can be seen or not due to the amount of light entering it. Ample brightness ensures the home is shown correctly and can be tracked.
The color of a photo can be affected by the time of the day, seasons, interior and exterior lighting, weather conditions, and camera settings. Color correction has the power to rejuvenate your images in a real estate photo edit.
Sharpening can hone blurry images to give them a sharper appearance. It is a powerful image enhancement tool that can emphasize textures and draw in the focus of viewers. Image sharpness can be affected by many factors, including the distance between the object and the camera.
Gloomy skies can make your exterior photos look dreary. Sky replacement is a popular step in the process of real estate photo edit that replaces dull skies with bright, sunny ones. This simple step can completely elevate your property.
While photographing a home, a bunch of unnecessary things gets captured in the frame. Items like cars, gardening tools, trash cans, fridge magnets, stickers, and electrical gadgets can be edited out through image enhancement to flesh out distraction-free images.
To spread a warm, homely atmosphere in your pictures, a bunch of items such as a fire in the fireplace, providing greenery to the lawn, placing a TV in the living room can be added through real estate photo edit. These small inputs can make a big difference.
White balancing is a technique that removes unwanted color casts from pictures to make objects that appear white in person look white in the photo. This is critical in real estate photography as the white balance can affect the appearance and mood of an image, thereby affecting the accuracy of the representation of the home.
Dust on the camera’s sensor can cause black, fuzzy spots in pictures. However, contemporary photo editing technology has automated the tedious process of spot removal. This step in image enhancement is significant and can make your images devoid of distractions.
The image enhancement process may seem simple, but DIY won’t get you much further than rectifying a few flaws and saving some dollars. At Styldod, we assist real estate agents in the overall beautification of homes. Our suite of services consists of several photo editing ones, including image enhancement. Choosing us as your real estate photo editor can have the following benefits:
Styldod is a design tech company that aims to simplify real estate marketing and help agents present homes in their most favorable light online by reimagining and automating the listing photography process. Having begun as a virtual staging company, today, Styldod has affordable and best-in-class products and services for every facet of real estate marketing and photography. Styldod’s suite of services include virtual staging, image enhancements, floor plans, virtual renovation, 3D renders, 360 degree virtual tours, and Matterport virtual staging, to name a few. We're trusted by over 10,000 realtors from all over the US and from companies like ReMax, Coldwell Banker, Keller Williams. Know more about us at https://www.styldod.com.