Leads are essential to keep the real estate business growing! According to research by Placester, 60% of real estate agents continuously focus more on generating new leads daily.
Expanding your real estate business is challenging due to the growing competition and even more demanding for new entrants who want to leave their mark in the real estate industry. However, knowing where to begin and employing a proper real estate marketing plan can help you achieve great heights! Take a look at our 15 best and most effective marketing ideas to help you generate valuable real estate leads.
Marketing is one of the most important and unforgettable aspects of generating good leads for new real estate agents. Here are some traditional marketing methods to help you get started:
Lead generation is all about marketing yourself out in the real estate world. And beginning with the people you already know, like your friends, family, or other people you know who like you, is a great start! The bond you share with them is special and might make them more inclined to work with you.
Moreover, trust is a major factor when selling and buying homes from a real estate agent. If you are new in the game and do not have an extensive list of clients to tell your tale, beginning with the people you know provides a significant push to generate leads.
Creating a list of leads through cold calling and other outbound marketing strategies is great. However, just because people are interested in your services does not mean they will work with you. The real estate industry works on connections and trust since real estate is a hefty investment. You need to begin building a personal bond between you and your potential clients by continuously nurturing your relationship with them. Do frequent check-ins, wish them on their birthdays or festivals, and send small gifts to make them feel special.
Moreover, building a community of homeowners you have worked with, and other businesspeople is also a great idea for generating more leads. For example, hosting local events where you invite community members to talk about industry trends is excellent for building yourself as an authority. This way, they will likely hit you up if they have any questions, and some might even turn into leads!
No matter how hard you try to convince the FSBO sellers, they will not hire you if they do not want to involve a broker or an agent in the buying and selling process. Despite the advantages a real estate agent brings, some homeowners still believe in the old-school method of not involving a third party. And no amount of convincing will make them change their decision. So, don't try to create and employ a strategy to persuade them in search of some luck.
Instead, you can help them sell without needing anything in return. This builds trust. In fact, the NAR reported that almost 7% of the FSBO sellers end up taking a real estate agent's help. It means that you still have some chances of generating leads, no matter how small that chance is. So, if you offer them help, they might even turn to you for legal complications or help related to paperwork.
A great way to market your business is by conducting an annual property valuation because homeowners often underestimate the value of their property. And when you make them realize this, there are chances they might convert into one of your leads!
Your job is to convince homeowners. And if they are enticed by their property's value, they might even consider selling it. You can then be confident to become their first choice for selling the home.
You will gain popularity if you make your name in the local community. And the more famous you get within the community, the more likely you will gain leads. Sponsoring local events within your niche is one way to expand your network and the customer base. Such events can help you elevate your status among homebuyers and sellers, increasing your chances of converting them into leads.
With the advent of digital marketing and technological advancement in advertising, you might believe conventional ways of physically advertising your business are no longer preferred. However, that's not true for most people.
Traditional advertising is still very much alive and effective. Putting local billboards on a highway where a lot of commuting happens is a clever advertising strategy to gain traction and generate leads for your real estate business. Moreover, you can monopolize the traditional advertising game by pulling up billboards, as most real estate agents won't understand the power it still holds.
Begin with a powerful photograph and punchy catchphrase for yourself. It helps people remember you.
Some real estate listings do not sell and eventually expire. However, that does not mean expired listings do not have a chance. Many homeowners still want to try someone new after failing previously. As a new real estate agent, you must grab every little chance you get. So, pitch your services to such sellers by letting them know what value you can provide.
Along with employing conventional marketing methods, real estate agents must build their online presence. Today, the entire world is going digital. In fact, according to the 2022 Home Buyers and Sellers Generational Trends Report, 95% of homebuyers used the internet to begin their home searching process. So, let us explore some of the best digital marketing strategies to generate leads for real estate:
Every real estate agent must have a website to create an online presence. If you do not have a professional website, you are losing many prospects to your competitors.
So, start building your website. It does not have to be the fanciest, just filled with everything essential like:
As a real estate agent, listing flyers help you market properties and allow you to remain on top of your prospect's mind. They are known to attract eyes to your current listings and gain exposure. Moreover, you become a go-to neighborhood real estate professional by catching early and mid-stage home buyers beginning their buying journey.
It is a tangible marketing tool that helps engage your target audience by gaining maximum attention to your listings. You get more exposure to expand your network and reach new customers, which helps generate leads.
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Creating real estate postcards is another fantastic way to market yourself and generate leads. Today, you can take the help of technology and create postcards advertising you as a trustworthy real estate agent. Moreover, you don't need to mail them physically; you can advertise them on your social media or website or even email them to your prospects.
The more people see your postcard, the more they will remember you. And when they need a real estate agent, they can contact you.
Online advertising opens many opportunities! A paid medium like Google Ads is a wonderful way to bring customers to your website by clicking the advertisement. If you build an effective marketing funnel, you can get a potential customer to convert into a lead. And the best part about advertising is that you are given the option to reach a wide audience with specific demographics!
A fantastic marketing strategy consists of a perfect combination of paid advertising and organic marketing. SEO provides a steady stream of traffic to your website when done correctly. You can generate organic leads over time with effort and even achieve retaining clients.
However, employing SEO tips is becoming tougher as the competition has increased. But as a new real estate agent, begin by first targeting local keywords. This minimizes your competition and increases your chances of driving local traffic to your website.
Today, everyone uses social media platforms to not just connect with their friends and family but also enhance their business! It is an effective tool to connect with the professionals in your industry, promote yourself as an authority in the field, and attract new leads with the help of well-structured social media marketing strategies.
Since social media channels today focus on enhanced and beautified images, you can benefit from image enhancement services to attract customers. Try our free image enhancement service to enhance your listings and attract more prospects!
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There has been a significant increase in the percentage of US adults who watch online videos compared to 2008. The numbers went from 52% to 82% in 2022. Moreover, according to statistics, 73% of homeowners report that they prefer hiring a real estate agent who uses videos in their marketing strategy.
Video marketing strategies are highly beneficial for engaging clients who use social media frequently. You can use video content in various ways. From making video client testimonials to recording the interior and exterior of a listing, content that gives a unique personality to your brand while also attracting online clients and building a network is proven to work for many real estate agents in generating leads.
Moreover, you don't have to spend a fortune making and editing high-quality videos! With Styldod, you can edit your real estate videos at affordable prices!
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Numerous lead generation tools can help new real estate agents find leads. Although they might not be as accurate as manually found leads, they can save effort and time by driving your focus more on nurturing your current leads.
Combining both traditional and digital marketing methods can elevate your lead generation strategy and help expand your customer base – which is essential for every real estate agent!