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Social media marketing

Instagram for Real Estate: A Complete Guide

Numerous companies in the real estate sector are taking advantage of the social media revolution in marketing by using tools like Instagram. The platform is an effective marketing tool for connecting with prospective buyers and investors, especially those in the Millennial and Gen Z generations, which are steadily making up a larger share of the market for active homebuyers.

Fortunately, Instagram real estate marketing is still growing quickly, making this the ideal time to integrate it into your lead generation and brand development strategies. We wrote this guide to Instagram in order to assist you in expanding your real estate social network. You can use Instagram to create a powerful real estate marketing plan and support the expansion of your company if you have the right strategy in place.

Why is it Important for Your Real Estate Business to Use Instagram?

Real estate businesses should use Instagram to market their properties because it's a powerful visual tool that potential buyers can use to get an idea of what the property looks like. It's also a great way to connect with potential buyers on a personal level and give them a behind-the-scenes look at your business. Let's take a detailed look at how Instagram can be beneficial for your business:

1. Instagram is Where People Love to Hang Out

Instagram operates like an old-school television. People use the platform to keep up with their friends and see what's happening in the world. And as a result, what people read or learn on Instagram can quickly persuade them to make a purchase.

2. Instagram is Made for Real Estate Visuals

Instagram is all about visuals, and real estate is a very visual industry. Properties can be photographed and showcased in a way that really allows potential buyers to get a feel for the space. People love looking at pretty pictures, and that’s what your business is all about. So take advantage of this powerful platform and start sharing some stunning photos of the properties you’re selling.

3. People Work With People They Know, Like, and Trust

As a business, building trust with your target market is essential. And what better way to do that than by using a platform like Instagram, where people can get to know you and your business on a more personal level?

People who feel like they know you and trust you are much more likely to do business with you. So if you’re not already using Instagram as part of your real estate marketing strategy, you’re missing out on a valuable opportunity to connect with potential clients.

4. You Can Implement a Target Marketing Strategy

You can't please everyone, and you can't possibly draw in every potential home buyer or seller worldwide. You can find opportunities and the ideal clients for you by putting into practice a target marketing strategy.

You can establish direct connections based on trust by posting content on Instagram that is targeted at a particular type of customer. Consider yourself an agent whose objective is to draw sellers to a particular neighborhood. You can use Instagram to draw those particular sellers to you. You can produce content that they would find useful, such as "10 tips to make the most when selling your home in the XYZ area."

Things to Do on an Instagram Account for Real Estate?

1. Choose Your Account Type

Selecting the type of account you want is the first thing you should do. There are primarily two options on Instagram: personal and business. Generally speaking, a personal account is preferable for real estate professionals. This is because business accounts are usually at a disadvantage when it comes to their post reach. While a personal account can give you a better reach, running ads for your business will only be possible once you switch to a business account.

2. Keep a Content Schedule

Instagram is a quick-paced social media platform, so your prospects see an endless stream of fresh content all the time. To maximize engagement with your audience and stay top-of-mind, it's critical to post frequently.

Making a content schedule, also known as a digital calendar, in which you pre-plan your posts, is one way to achieve this. You can stay organized and make sure your content is timely and pertinent by doing this.

3. Have Action Buttons

Instagram enables action buttons on business profiles, allowing customers to engage with your brand. With these in place, prospects will have even less difficulty contacting you or scheduling an appointment because everything happens within the app.

To add an action button, go to Profile -> Edit Profile -> Public Business Information, and under this section, select Contact Options.

Here you'll be able to provide your email, phone number, and address, making it easier for your potential clients to get in touch with you.

4. Don’t Forget Your Hashtags

  1. Hashtags are a great way to make your posts more discoverable on Instagram. Use hashtags that are relevant to your industry and niche, and make sure to use them judiciously.
  2. Remember to use location-based hashtags as well. This will help people in your area find your posts more easily.
  3. Use hashtags to connect with other real estate professionals on Instagram. This can be a great way to network and build relationships with others in your field.

5. Create a Perfect Bio

Your Instagram bio serves as a virtual business card. Since it's the first thing visitors see when they visit your profile, you should make sure it's doing everything in its power to support your Instagram lead-generation efforts.

Maintaining consistency with other touchpoints is essential because your bio is also where customers take action to interact with your brand outside of the platform. For the prospect to feel comfortable interacting with your company, you should keep the conversation going in their minds.

For instance, if you've recently mentioned listings in posts, you can link to them in your bio so that readers can see them in more detail. If you are an agent, make sure you use your best real estate headshot to create a connection with your audience.

What Should I Post on Instagram?

1. Display Your Listings on Your Feed

One of the best ways to use Instagram for real estate is by creating an account that showcases your listings. The goal is to show off your listings beautifully without making them look like advertisements. It’s important that you don’t overwhelm your followers with too many photos of one particular home or neighborhood, but also make sure that each image has enough information about the listing to catch their interest.

2. Storytelling Reels That Showcase Your Expertise

If you're looking for ideas on what to post on Instagram, consider making storytelling reels that help you with showing off your expertise. Storytelling reels are a great way to share your knowledge and connect with your audience on a personal level. Here are some tips for creating engaging and informative storytelling reels:

  1. Keep it personal: Share your own stories and experiences to create a connection with your audience.
  2. Be authentic: Be yourself, and don't try to be someone you're not. People will appreciate your authenticity and respect your knowledge.
  3. Be clear and concise: When sharing information, make sure it is clear and easy to understand. No one wants to watch a reel that is difficult to follow or full of jargon.
  4. Make it visually appealing: Use engaging visuals to grab people's attention and hold their interest.
  5. Use calls to action: Ask your viewers to like, comment, or share your reel if they found it helpful or interesting. 

3. Use Videos to Enhance Your Posts

Videos are engaging and attention-grabbing. They’re also a great way to show off your products or services in action. Videos can help you build trust and credibility with potential customers when used correctly.

The maximum length of a regular Instagram video post is 60 seconds. However, Instagram just recently unveiled IGTV, a feature for longer-form content with a maximum duration of 60 minutes.

There is a wide range of production quality you can aim for, but as we always say, use what you have.

Here are a few concepts:

  • Take an IGTV property tour video.
  • Make a quick video of yourself providing a market update; a brief segment captured with your phone may suffice.
  • In your property tours, discuss the Covid-19 safety guidelines you're implementing.
  • Respond to buyer inquiries
  • Respond to the seller's queries
You can use our Real Estate Video Maker to make and share your videos on Instagram for free.

4. Funny Real Estate Memes

When it comes to real estate, there are a lot of things that you can do on your Instagram account to make it more successful. However, one thing that you should definitely consider doing is posting funny real estate memes.

Not only will this help to break up the monotony of your content, but it will also show potential clients that you have a sense of humor. Additionally, it can help to humanize you and your business, which can make people more likely to work with you.

There are a few things to keep in mind when posting funny real estate memes on your Instagram account. First, make sure that the memes are actually funny and relevant to your target audience. Additionally, don’t overdo it – a few well-placed memes here and there will suffice.

Finally, consider using hashtags to help people find your content.

5. Engagement Posts

Engagement is the key when you want to grow your account on Instagram and to help you boost your engagement here are some ideas for engagement posts:

  1. 1. This or That: Share two photos of different aspects of the same property and let your followers vote on which they prefer.

  2. 2. Caption This: Share a photo of a property and ask your followers to write the best caption for it.

  3. 3. Before and After: Show the transformation of a property from listing to sale with before and after photos.

  4. 4. Guess the Price: Share a photo of a property and ask your followers to guess the listing price.

Final Thoughts

And that brings us to the end of our post about how to use Instagram for real estate. We sincerely hope that you have found this to be extremely useful and that you have gained some new tips and tricks for using this great social media tool. We hope you enjoy using this social media channel to attract new clients and sell more homes in 2023 and all the years to come!

Rahul Agrawal

Co-founder and Chief Business Officer at Styldod

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