If you are a real estate agent using a website/blog and social media to distribute content and wonder what next, email marketing is the answer you are looking for. According to statistics, 87% of marketers use email to connect with their target audience as it is the third-best distribution channel after websites and social media. Read on to learn about the different types of emails real estate agents should send to grow their business.
Here are some benefits of email marketing:
- Emails promise a strong return on investment. For every $1 spent on email marketing, you receive $42 ROI.
- They improve brand awareness and grow your business. 80% of brands rely on emails to acquire new customers while retaining existing ones.
- Emails have an immediate impact compared to traditional print/broadcast campaigns that may take weeks or months to generate a result.
- They are the best way to get leads on your website, blog, social media handles and create interaction.
67% of realtors send emails to their clients every month. Following are the 5 types of emails real estate agents should send to leads:
Types of Email Real Estate Agents Should Send
Welcome emails are sent within 24 hours of the client signing up to receive emails from you. It is a short and pleasant email real estate agents can send, thanking the person for joining their email list and setting expectations on what content they will be receiving and how frequently they will come. However, merely saying thank you is not enough. People will be eager to learn what they can get from you after signing up. Hence remember to include your real estate services clearly and concisely in the email.
For example, let us go through this welcome email from E-Commerce Senders. Its simple design and straightforward messaging brief the reader about what to anticipate from the brand in the coming months. The email also introduces the brand’s founders and talks about what it offers.
Here is a welcome email template for you:
Hello (prospect name),
Thank you for signing up for (company name)’s real estate services. You are one step closer to finding your dream home. Click <here> to inspect listings. Explore a wide range of listings to find a property you like.
Click <here> to connect with an agent. Let us introduce you to an agent who will help you find listings, schedule appointments, and help you along every step of the process.
Click <here> to search by neighborhood. Cannot decide on where to settle down? Let us assist you in navigating your future neighborhood.
We look forward to helping you find a home.
Newsletters are sent frequently. They can go out weekly or monthly, depending on the information you have to share with your clients. The newsletter is the type of email real estate agents can send to share industry news and updates. New developments in the housing market, fluctuations in home prices, and mortgage rates will be of interest to potential homebuyers. Newsletters are a great tool to bring visibility to your latest blog posts and ebooks that will be useful to the readers. Here are some real estate newsletter ideas.
Popsugar’s newsletter is a stunning example.
- The first thing the reader notices will be the branding on top. Regular viewing of the logo can establish the brand among customers.
- The design is a perfect blend of text and images and adds to the overall appeal.
- The content is briefly written with headings and subheadings so that the reader gets a quick idea of what they encompass.
- Social sharing icons at the bottom make it easier to be shared among friends.
Template for real estate newsletter:
Hello (prospect name),
Welcome to (company name)’s newsletter, where we bring you the latest housing market updates, the newest listings in town, and everything real estate-related.
Click <here> to check our latest blog article
Click <here> to view this week’s fresh listings
Click <here> to register for next week’s open house. Only 2 spots left!
Have any queries? Reply to this email and we’ll get back to you.
Promotional emails are the reason most of your subscribers are here for. They want to be the first to know about the newest houses in the market and secure a spot at your next open house. Therefore, give them what they are asking for. Real estate, being a service, it is not possible to offer direct discounts and sales. Hence when the next property comes in the market, use these emails to tell readers that the first 10 people to reply to the mail can get exclusive access to a property showing.
Starbucks’ unique email marketing to pull in customers for Christmas is an absolute winner. We love the idea of the limited-edition red cup and along with the impressive email design and content. The lengthy message also announces the return of their customer-favorite drinks, encourages fans to use the Starbucks card to get rewards, and informs about a cause the brand supports on Veterans Day.
Dear (prospect name),
We are excited to tell you that our latest listing on (insert address) has hit the market. To find out more about the listing, click <here>.
We are organizing an open house for the home, and the first 5 people to reply to this email get exclusive access to the premium event. More details about the event are coming soon. Stay tuned!
A milestone email is what you get when you marry customer data with personalized messaging. This is an email real estate agents can send to wish customers on their special day while reminding them to continue availing of your services. Following are the various occasions during which milestone emails can be sent:
- Many brands use birthdays as an occasion to send these emails along with a small gift/voucher.
- Anniversary emails can be sent on the day on which the reader signed up for your services. Include figures such as their date of signing up, the number of times they have used your services, and your referrals.
- Week/month/year review emails are well-liked by users.
Spotify does a brilliant job of converting creepy personal data into the Spotify-wrapped email popular among music lovers. They list down the user’s total listening time, favorite tracks, artists, and genres of the year to give them a trip down memory lane.
Attaching a milestone email template here:
Hello (prospect name),
It’s anniversary month! This time last year, you signed up for (company name)’s services.
Date of Joining: 12/5/2020
Number of listings viewed: 12
Number of referrals: 3
To commemorate this special occasion, we are sending you a voucher worth (insert amount) from (insert brand). We hope you like our small token of love!
The real estate business is a two-way channel. Once you have kept your side of the bargain and delivered services, you can ask clients to give you reviews in return. Studies show that 84% of users trust online reviews as much as word of mouth and 64% make purchase decisions based on reviews. Review emails have more benefits for realtors:
- They connect you with your with clients to understand their difficulties
- They improve your credibility
- It helps to boost your performance
Target’s review email starts on an informal note by asking what customers think about the product. It comprises the product name and image to remind the customer in case they forgot what they purchased. The clever email copy tricks you into reviewing by reminding you that you are helping someone by doing so. It also has a section to fix customer queries.
Dear (client name),
Thank you so much for choosing me to be your real estate agent. It was a delight working with you. Now that you have found your dream home, I will miss the camaraderie we shared during our house visit sessions. As they say, all good things must come to an end.
My mission is to match people with their dream homes. For me to reach more such people, your word will be helpful. I will be grateful if you could send me a few words about the experience you had with me. It can be in writing, video, or audio.
Looking forward to hearing from you!
Customers love hearing from you. 49% of consumers say they love receiving emails from their favorite brands weekly. However, a lot of these emails end up in the spam box. Here’s how you can avoid the trash can and ensure your emails get opened:
- Get permission to email. Ask people subscribe to emails on your website/blog. Collecting email addresses instead of buying them will be worth the hassle in the long run.
- Get a trustworthy ESP: Email service providers are constantly monitored to avoid spammers; hence use a reliable one.
- Don’t send too many emails: Nearly 46% of users quoted “getting too many emails” as the reason for marking as spam.
Remember to use email marketing to deliver consistent content that can add value to your business as well as the lives of those who consume them. Wondering how to build a real estate email marketing plan? Click here to find out.
Styldod is a design tech company that aims to simplify real estate marketing and help agents present homes in their most favorable light online by reimagining and automating the listing photography process. Having begun as a virtual staging company, today, Styldod has affordable and best-in-class products and services for every facet of real estate marketing and photography. Styldod’s suite of services include virtual staging, image enhancements, floor plans, virtual renovation, 3D renders, 360 degree virtual tours, and Matterport virtual staging, to name a few. We're trusted by over 10,000 realtors from all over the US and from agencies like ReMax, Coldwell Banker, Keller Williams. Know more about us at https://www.styldod.com.