Real Estate Photography

Can You Really Persuade Homebuyers Using Real Estate Photos?

Ann Alex
September 30, 2021
About Author

Homes with high-quality photography sell 32 percent faster, according to VHT Studios, a real estate photography network. Why is it so? Basic human instinct, we must say. Humans are visual creatures. They have a remarkable ability to remember pictures. So when a home is presented in its best light with stunning graphics, it attracts more views, leading to an increased click-through rate by potential buyers. Experienced Realtors® understand this and use real estate photos extensively.

Why You Need Professional Photos in Real Estate Marketing

  • Effective image marketing can make leads emotionally invested in your listing. Good quality real estate pictures with the right composition and colors can challenge the viewer’s sense of reason and bring them deeper into the sales funnel.
  • Professional real estate photos that show listings in a new light are captivating and can provide a 360-degree view and answer all their questions.
  • Half of the human brain is devoted to processing visual information, says Seyens, a scientific researcher. So memorable real estate pictures can leave the viewer enticed and hooked to the listing for a long time.
  • When used in ads, social media, or MLSs with CTAs, images can go a long way in persuading buyers.

How to Get Good Quality Real Estate Photos

“Smartphone users have access to a whole host of filters to improve/edit their images, meaning that creating ‘perfect’ images can be done more quickly and simply than ever before which makes the user more compelled to share images (and “selfies”!) more than ever before. As a result, Instagram has grown to over 1 billion users globally, according to recent studies,”says Solve, an SEO & Web Design Company in the UK. However, smartphones can’t beat professional photo editing, the latter leaving a stunning first impression on buyers. Choosing professional photo editing provides an incredible turnaround to real estate photos, saves significant editing time, and highlights all the desired features of the listing at affordable prices. You can consider the  following professional real estate photo editing services that can help to beautify your listings and sell them faster, for top dollar.

1. Virtual Staging

Virtual staging is a real estate photo editing technique where designers furnish and decorate real estate photos digitally. This enhances the beauty of your listings and adds depth to spaces. Take a look at the pictures below. Doesn’t the ‘After’ image make a world of difference? Virtual staging allows the creative freedom of choosing your design style and color palette and adding accessories like couches, lights, and plants without buying any of them. This quick process is effortless, cost-efficient, and time-saving unlike physical home staging, and allows you to make changes until you get real estate photos of your dream.

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2. Object Removal

Object Removal can eliminate all the clutter in your home to make it as good as new. If you couldn’t clear the mountain of toys in the kids’ room before the photoshoot, don’t worry. Expert photo editors can remove all distracting objects in post-production without leaving a trace. There are 3 significant instances where object removal comes in handy - to remove clutter from home interiors, exteriors, and miscellaneous items like shadows and reflections.

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3. Image Enhancement

According to NAR, a staggering 93% of homebuyers visit websites for searching homes. So if you want to beautify listing websites and social media with perfect images of your home, Image Enhancement is the key. In this process, AI is used to transform raw, unattractive real estate photos into enriched ones that make the best features of your home stand out. Cropping, straightening, color correction, brightness & contrast adjustment, white balancing, image sharpening, tone adjusting, distortion correction, dust spot removal, and the addition TV, fire in the fireplace, and lawn enhancement are made to turn your photos into eye-popping ones.

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4. Day to Dusk

Homebuyers dream of lying on the lawn, stargazing at night in their dream home. So, they will be curious about how listings look at night. Day to Dusk real estate photo editing helps solve this problem by turning daylight images into eye-catching dusk shots. This photo editing service can transform your images into magical ones that attract buyers. In day to dusk editing, blue skies are replaced with warm, purple evening ones with stars, and the addition of soft glow of yellow light from windows can make the home look utterly cozy and irresistible.

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5. Occupied to Vacant

If your listing is fully furnished, how do you show it to buyers empty? If taking out all the furniture is practically impossible that is when Occupied to Vacant editing comes in. Photo editors can virtually transform an occupied room into a vacant space in no time. This option is also an excellent choice if the listing is filled with mismatched furniture images or if you haven’t had the time or chance to clear out the property.

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Bonus Tip:

Drone photography is a great real estate marketing tool to persuade potential buyers with just a few photos because it helps them view homes from a different perspective. Aerial photography covers all exterior features of the listing, making homebuyers emotionally invested in the property and in the surroundings.

Using the above photo editing services you can create stellar real estate photos that attract and persuade buyers. Go for quality photos that entice buyers and push them to come to see your listings.

At Syldod, we help agents reach the full potential of their listings through the above real estate photo editing services. Wish to know more? Get a free trial now and experience it first hand!
Styldod is a design-tech company that aims to simplify real estate marketing and help agents present homes in their most favorable light online by reimagining and automating the listing photography process. Having begun as a virtual staging company, today, Styldod has affordable and best-in-class products and services for every facet of real estate marketing and photography. Styldod’s suite of services include virtual staging, image enhancements, floor plans, virtual renovation, 3D renders, 360 degree virtual tours, and Matterport virtual staging, to name a few. We're trusted by over 10,000 realtors from all over the US and from companies like ReMax, Coldwell Banker, Keller Williams. Know more about us at https://www.styldod.com.

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Ann Alex

Ann is a thriller-loving Economics major who chose to follow her passion for writing and became a Content Writer at Styldod. A big Jeffrey Archer fan, Ann loves books, films, and everything else that gets her creative juices flowing.