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The Ultimate Real Estate Listing Agent Checklist | Styldod

As a real estate professional, your hard work, planning, and time are rewarded when your listings are successful. Having the right real estate listing can make all the difference in closing a sale. When you're listing just one property, a checklist may not be necessary. But as you begin to list multiple properties, it's crucial to use a real estate listing checklist to manage assets, marketing, communication with sellers, deadlines, negotiations, and other important tasks.

In this article, we'll outline the basic steps in a real estate listing checklist to help you save time and ensure a successful listing process. The checklist covers tasks to be performed at different stages of the listing process, making it a comprehensive and easy-to-use tool. We’re dividing our listing agent checklist into 5 stages:

  1. Pre-listing
  2. Preparing to Market
  3. Marketing
  4. Closing
  5. Post-close

So if you're looking to simplify your real estate listing process, this article provides the solution. With a detailed real estate listing checklist, you'll be able to manage your listings with ease and achieve the results you're after.


✅ Get familiar with the home and the neighborhood - rules, and restrictions.

Learn as much as you can about the property's background and history through online sources and local records. Also, make sure you understand the characteristics and features of the surrounding area.

✅ Present a Pre-listing Package.

As a real estate agent, it's important to establish a good relationship, earn trust, and provide value to potential sellers. During this stage, you'll want to present a pre-listing package to the potential client. This package should be comprehensive and well-organized, serving as an introduction to your services and what you have to offer.

The pre-listing package should include information about yourself and your professional background, as well as a marketing plan outlining how you plan to promote the property. You should also provide performance-based statistics, such as the number of properties you've sold and the average time they spent on the market.

In addition, the pre-listing package should include details about the property and real estate trends in the area, as well as information about the sales process and what happens at each stage. You should also include samples of paperwork, such as disclosures and contracts, and checklists for the seller to review.

The pre-listing package can be delivered by mail, email, or in person.

✅ Give a Killer Listing Presentation.

The success of your real estate business is largely dependent on your ability to earn listings from potential sellers. To do this, you need to make a strong impression with a polished and professional listing presentation. This is your opportunity to show the seller why they should choose you to sell their home.

Make sure to focus on your marketing strategy during the presentation, highlighting how you plan to effectively promote and sell the property. Emphasize your expertise, experience, and skills as a real estate agent. By doing so, you'll be able to demonstrate why you are the best choice to represent the seller and ensure the successful sale of their home.

✅ Provide a CMA report.

Pricing a property correctly is essential for a successful real estate transaction. To help determine the right price, you can produce a Comparative Market Analysis (CMA) report. This report takes into account important details about the property, such as its size, condition, unique features, and renovations, and compares it to similar properties in the neighborhood.

It's important to go over the CMA report with the seller in person, rather than just sending it via email, to give them the opportunity to ask questions and clarify any details. This will also help ensure that the seller is comfortable with the suggested price and that they understand the reasoning behind it. Overall, the CMA report is a valuable tool for accurately pricing a property and helping your client make informed decisions.

Preparing to Market Your Listing

Checklist to Prepare your listing for Marketing

✅ Help clients prepare for photos.

When preparing a property for listing, it's important to present it in its best light. This includes removing any personal items and minimizing clutter to preserve the privacy of the homeowner. It's also essential to choose a photographer who has expertise in taking photos of homes, as this can greatly impact the appeal of the property. Camera settings can make a huge impact on how your photos look so make sure to set up your camera to take the best real estate photos.

You should also discuss with the homeowner whether they want to include a video or drone photos in the listing. With many activities moving online due to the COVID-19 pandemic, videos can be an effective way for potential buyers to view the property before an in-person showing.

Once you receive the photos from the photographer, it's important to go over them with the homeowner and select the best images for the listing and any additional marketing materials.

✅ Advise the sellers on cleaning and staging. You can also opt for virtual staging and help your client to prepare for it.

As a real estate agent, it's important to guide your clients on how to properly clean and stage their property before listing it. A clean and well-staged home can make a big difference in attracting potential buyers and can ultimately lead to a faster and more successful sale.

You can also suggest using virtual staging, which involves using software to add furniture and decor to an empty room. This is a cost-effective and low-risk option for homeowners who may not want to invest in physical staging.

It's important to help your clients prepare for virtual staging by providing them with clear instructions on what is required. This may include providing a floor plan, measurements, and high-quality photos of the rooms. By working with your client to create a polished and attractive virtual staging presentation, you can help increase interest in their property and ultimately make a successful sale.

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✅ Confirm showing instructions, install the lockbox, and get any required security codes.

Before setting up showings for a property, it's important to have clear and thorough instructions from the seller. Make sure to ask about their preferences for scheduling showings, such as any restrictions on timing or request for visitors to remove their shoes. Additionally, obtain any necessary codes for a security system that may be in place. With these details in hand, you'll be able to properly prepare for and conduct showings.

✅ Submit all Listing Paperwork to Broker.

As a real estate agent, it's important to make sure all necessary listing paperwork is submitted to your broker. This may include the listing agreement, property details, and any other relevant documents related to the property.

By submitting complete and accurate paperwork, you'll ensure that the listing process is streamlined and that the property is properly represented. Before submitting, double-check all the details and make sure that everything is in order. Submitting complete and accurate paperwork will help ensure a smooth and successful listing process.

Market Your Listing

✅ Order and install a yard sign

This is an important step in marketing the property. A yard sign lets potential buyers know that the property is for sale and gives them a first impression.

✅ Input Listing into the MLS & share with the seller

The MLS (Multiple Listing Service) is a database of all available properties for sale in a particular area. It is important to enter the listing into the MLS so that it can be seen by other real estate agents and potential buyers. Sharing the listing with the seller helps keep them informed about the marketing process.

✅ Confirm Syndication to Key Portals

Once the listing is in the MLS, it is important to confirm that it has been syndicated to popular websites such as Realtor.com and Zillow. This will help to increase the visibility of the property.

An open house is a great opportunity for potential buyers to see the property and get a feel for it. Start planning the open house by deciding on the date and time, preparing the property, and promoting the event.

✅ Schedule the Agent/Broker Caravan

A broker/agent caravan is an event where real estate agents tour the property together. This helps to generate interest in the property and can lead to multiple offers.

✅ Schedule Print Advertising

Depending on the property and the target market, print advertising may be a good option. This can include ads in local newspapers or real estate magazines.

✅ Create a Video Tour

Video tours are a great way to showcase the property and give potential buyers a sense of the layout and flow of the space. You can either create a traditional video tour or opt for a virtual video tour.

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✅ Advertise on Social Media

Social media is a powerful tool for reaching a large audience. Advertise the property on platforms such as Facebook, Instagram, and Twitter to generate interest and attract potential buyers.

✅ Publish a Single-property Website

Creating a single-property website or landing page is a great way to promote your listings and give potential buyers a dedicated place to learn more about the property.

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✅ Install Flyer Box and Distribute Flyers

If allowed, installing a flyer box in front of the home and distributing flyers to nearby houses can help increase awareness of the property.

✅ Publish a Blog Post

Writing a blog post about the property and promoting it on your website is a great way to reach potential buyers and generate interest.

✅ Create and Mail New Listing Postcards

Mailing postcards to potential buyers and local agents can help spread the word about the new listing.

✅ Notify Active Buyers

Make sure to notify any active buyers that you are working with about the new listing.

✅ Host Showings and Open Houses

Showings and open houses are important opportunities for potential buyers to see the property in person.

✅ Gather and Review Showing Agent Feedback

After each showing, gather feedback from the showing agent and review it to understand what potential buyers liked and didn't like about the property.

✅ Review Feedback with Seller

Discuss the feedback with the seller and consider any adjustments that could be made to the showing schedule, staging, or pricing to help sell the property.


✅ Execute Negotiations and Contracts

This step involves negotiating with the potential buyer to reach a mutually acceptable agreement on the terms of the sale, and then formalizing that agreement through the creation and execution of a contract. This is a critical step in the closing process, as it sets the stage for the final transfer of ownership from the seller to the buyer.

✅ Open Escrow

After the negotiations and contracts have been executed, the next step is to submit the signed contract to the escrow company. The escrow company will then start the process of ensuring that all necessary steps are taken to transfer ownership of the property from the seller to the buyer.

This can include verifying the title of the property, processing any necessary paperwork, and ensuring that all financial transactions are properly executed. Once all of these steps have been completed, the escrow company will then finalize the sale and transfer ownership of the property to the buyer.

✅ Provide Sellers with Professionals’ Contact Info

As the listing agent, it's important to make sure that your sellers are aware of who will be helping with the escrow process and how to reach them. This may include transaction coordinators and their assistants, escrow officers and their assistants, and title representatives and their assistants. By keeping your sellers informed, you can help ensure a smooth and stress-free closing process for everyone involved.

✅ Monitor and Calculate Deadlines

As a real estate agent, it's important to track and identify key deadlines throughout the transaction process, such as due diligence periods and important disclosure dates. This involves monitoring the progress of the sale to ensure that it is being carried out according to the terms of the contract, and that all parties are meeting their respective deadlines.

By keeping a close eye on these deadlines and updating your clients regularly, you can help ensure a smooth and successful transaction. Additionally, using management software specifically designed for real estate properties can help you stay organized and on top of all deadlines, reducing the risk of missed or missed deadlines.

✅ Coordinate Inspections and Appraisals

During the closing process, it is typical for the buyer and lender to schedule and pay for inspections and appraisals of the property. However, as the agent representing the property owner, you will need to coordinate access to the property to allow these inspections and appraisals to take place. Once the reports have been released, you may need to negotiate any credits or repairs with the buyer's agent, and ensure that any necessary re-inspections and changes are properly monitored.

✅ Handle Title Insurance

Title insurance is a crucial aspect of the closing process, providing coverage for both the lender and the property owner. The exact terms of the title insurance will depend on the location of the seller, with some locations requiring the seller to cover the costs of lender's coverage, owner's coverage, and extended coverage. It is important to be aware of the specific requirements in your area to ensure that the title insurance is properly secured for your clients.

✅ Review the Settlement Statement with Sellers

Before the closing process is completed, it's important to have the sellers review the settlement statement, which details all the financial transactions and costs associated with the sale of the property. This includes expenses such as closing costs, real estate commissions, and any other fees or charges.

Reviewing this statement with the sellers will help ensure that they have a clear understanding of the financial aspects of the sale, and that there are no surprises or unexpected costs. This review can also provide an opportunity for the sellers to ask any questions or address any concerns they may have before the closing process is finalized.

✅ Assist Sellers with Movings

As a real estate agent, you can go beyond simply creating a checklist for your seller clients. You can provide additional support by compiling a list of tasks that need to be completed before the move, such as paying any outstanding bills to home-related services, arranging a deep cleaning, updating their postal address, and gathering all necessary security codes and keys. By guiding your clients through these tasks, you can make the moving process less stressful and ensure a seamless transition to their new home.

✅ Tracking and Finalizing the Closing Process

The final check in the real estate closing checklist is to carefully review and monitor the status of the closing documents. This involves checking for completeness, accuracy, and proper signatures, and making sure that all necessary steps have been taken to secure the transfer of ownership from the seller to the buyer. The real estate agent should work closely with the escrow company, title company, and other parties involved to ensure that the closing goes smoothly and that any issues or concerns are addressed promptly. This final stage is critical, as it helps to ensure that the closing documents are properly executed, and that the transfer of ownership is legally binding and secure.

As an agent, you should be present to offer support and ensure a smooth transaction, even though you won't be signing any papers. By providing a complete experience from start to finish, you can show your worth as an agent and increase the chances of getting referrals in the future.

✅ Celebrate Your Successful Close!

Once the transaction is complete, take time to celebrate your hard work and successful close with your client!

Post-Close Checklist

After the closing of a successful sale, there are a few important tasks to wrap up the transaction.

✅ Show appreciation to your clients by sending a thoughtful housewarming gift as a way of congratulating them on their new home.

✅ Request a review and video testimonial to showcase on your website and social media platforms. This helps to increase your credibility and can help attract future clients.

✅ Seek referrals from satisfied clients, this is an excellent way to grow your business.

✅ Use a Net Promoter Score (NPS®) survey to gauge customer satisfaction and receive valuable feedback.

✅ Share the good news on social media, including a photo of the property and happy clients.

✅ Stay in touch with your clients even after the close, a simple phone call or a holiday card can help build a long-lasting relationship.

Final Thoughts

Congratulations on successfully navigating the entire real estate listing process from start to finish! This process can be complex and time-consuming, but it can also be highly rewarding. Remember to take the time to celebrate your successful close, and to reflect on what you learned throughout the process.

Use this experience to continue building your skills and knowledge as a real estate agent, and to provide an even better service to your clients in the future. Finally, don't forget to keep in touch with your clients, to ask for referrals, and to build a strong network of satisfied customers who can vouch for your skills and expertise. Good luck!

Rahul Agrawal

Co-founder and Chief Business Officer at Styldod

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