Well it’s a well-known fact that nobody buys or sells a home in the winter. Right? Wrong! In fact, if you checked the numbers, you’d find that a good chunk of home purchases happen during the frosty days of the year. While it may not be peak season, winter home sales are becoming more common, as home sales increase across all seasons.
Over the past few years, winter home sales have increased with a decrease in their days in the market, however that’s not necessarily because more people are buying during the holidays but the increase in the number of properties being listed.
According to recent stats, over a million homes were sold in the U.S. last winter (1.086 million, to be exact, from December 2019 to February 2020). Sure, over half a million more were sold in the summer months of 2020 but the booming numbers for winter sales is definitely not something that should be ignored.
So, if you’re wondering if you should put off showcasing your listing until spring, why wait?
You might just be surprised to learn that there are actually advantages to selling while Jack Frost is nipping at your nose.
With a few tweaks here and there and all the right guide, it’s sure to be a fail-proof sale! Let’s kick-start your holiday checklist for the ideal sale with a few tips to keep in mind:
While the holidays may be the ideal time to let your hair down and get warm and cozy with your family, your ideal buyer may be searching for their new home. There’s nothing you can’t do with the technology of today, get your listing online ready and maybe take potential clients on a virtual 3D tour of their dream home.
Quality real estate photos are everything, and making a home’s interior seem light and bright during the winter takes a professional. If you can’t find one on short notice, you can always select a photo of your property from the previous spring or summer. Styldod offers real estate photo editing at just $1.5 - Try Now!!
Getting your property to look ready for the holidays is never a bad idea no matter the season. Making your listing look its best is a sure shot way to get more eyes looking your way. Try out Styldod's Virtual Staging at $16 only!!
Winter brings over a lot more than cold winds and snow, it brings in cozy clime and the holidays. Here are a few tips and tricks of the trade to stage your property for the holiday season:
Don’t know what it is about the holidays but most people tend to go all out this time of year with the decorations and festivities forgetting to keep in mind while selling a house, less is more. Try to keep the decorations tasteful. Make sure they accent not overpower the room. Small ornaments and unassuming décor elements may speak a lot more than in the face decorations.
Light a fire in the hearth, play soft holiday music in the background, and prepare fresh-baked goods or mulled cider for guests, maybe throw around a few blankets. Keep a warm temperature inside giving the buyer more incentive to linger, especially on a cold day, but you don't want to overdo it.
Pull up the blinds, open the shutters, and push back the drapes on every window unless the view or outdoor scenery is particularly undesirable. Turn on every light in the house, including appliance lights and closet lights. You can further brighten dark rooms with few windows by placing spotlights on the floor behind furniture.
One of the most important thing to keep in mind while selling in the winter is to figure out who is buying in the winter. Knowing and understanding your audience and potential buyers can be a key factor in selling your property quickly.
A common mistake and misconception most people have is that each season brings a new buyer, well that’s not true. Simply put all buyer shop through all seasons. The factor that drives them to come into the market is their need, season barely plays a role. Although you may face a few challenges while selling the property.
It’s not all distress, there are plenty of benefits of selling during winter.
Well, whoever said that winter season is a bust for real estate clearly had no idea what they were talking about. With the right planning and the perfect set up and strategy, the clime will clearly be ruled out as reason to not buy! So don’t be afraid to put your listing out there, the right buyer is just around the curb. It is worth checking out our previous article "6 Effective Real Estate Listing Tips To Sell Your Home Faster".