Property listings with videos generate 4X more leads, according to Brafton.com, a content marketing agency. It says that real estate videos are helpful at every step of the home sale funnel, right from generating page views to helping the buyer make the final decision to buy the property. In addition, a solid real estate video can is an irreplaceable asset for the seller, as it can show the listing in the best possible way. Here are our top 7 tips for creating a killer real estate video that can sell your listing for top dollar.
Here are the top tips to consider while shooting videos.
Once the homeowner contacts you for the shoot, ask for as much detail about the home as possible. Have them send you pictures of the listing to understand its size and the scope of the shoot. After reaching the property, take a walk-through to inspect it. Ask the seller if they want any specific features to be highlighted in the real estate video. Take notes about the best angles for each room and if the rooms need any changes. Ask the homeowner to tidy up or declutter if required.
To create professional real estate videos that will fetch you more gigs, you need good-quality equipment. Though these may seem like a heavy investment initially, you can recover the money spent within a couple of shoots. Here are a few pieces of equipment we recommend to get the ball rolling:
The camera is indispensable in real estate videography. Mirrorless cameras are similar to DSLRs but with simpler designs that are tailored to videography. They are smaller in size and lighter in weight because they do not have a mirror reflecting light into the sensor. These cameras have high-quality video potential and countless lens options. However, you can opt for DSLRs if you want a camera that will also work for real estate photography. Your camera should have low light shooting capabilities, 4K video, and high frame rate options, and it should be compact. Investing in a drone is wise, as it will capture stunning aerial footage of the listing, along with the neighborhood and surrounding areas.
When it comes to the lens, there are two types we recommend: wide-angle and silent lenses. A wide-angle lens helps you move around and capture all the features of the listing. 16-35mm f/2.8L will make your interiors look massive. Silent lenses within the range of like f 1.4 - 2.8L will give detailed, cinematic shots.
While filming real estate videos, the trickiest part is to avoid shakiness that can cause distractions. To shoot static videos, mount your camera on a gimbal and stabilize it as you move around, working your magic.
There is nothing like natural light that seeps in through the windows at golden hour. However, it’s available for limited hours during the day. Compliment natural light with CFL bulbs and umbrella brackets for best results.
Remember to shoot everything in 4K as it gives you more flexibility to crop, zoom, and stabilize later. Shooting at 24 frames per second is ideal as it helps you shoot in lower light, thereby allowing your shutter speed to drop and let more light in. Never let your shutter speed drop to less than double your frame rate in real estate videography. For example, if you are shooting at 24 fps, don’t let the shutter speed below 1/48 as it can cause motion blur.
This is the shot where you get to show the room in its entirety. Come through the entrance to show how the room will look if the viewer enters it in person, thereby giving them an immersive experience. Use a 16mm wide lens with flashlight mode and a gimbal to get the full sweeping view of the room.
If you have a tripod, use it for this shot; otherwise, place your gimbal on a table and pan the room slowly from right to left and top to bottom. This is a nice shot to show transformation and before and after visuals.
The detail shot will get the buyer emotionally invested in the property by showcasing its enticing yet simple details, such as indoor plants, textured walls, and steel kitchen cabinets. Use 24-70mm lens at focal length 2.8L for impressive detailed visuals.
Since this blog is about shooting, let us not get into much detail about real estate video editing. However, remember to add details about the listing on text. Give a brief about the listing- the address, the area it occupies, the number of rooms, price, etc.
If you are a beginner to real estate videography and do not wish to shell out money on expensive equipment, shooting a real estate video on your phone is doable. Although the quality of the video won’t match up to one shot on a proper camera, it is not bad considering the lack of equipment and time consumed. All you need is a good phone with a wide-angle camera. Adjust the settings to 4K for 24 fps. This will stabilize the real estate video and make your movements look smooth on video. Use sweeping and panning shots just as you would on your regular camera to get good visuals of the home exterior and interiors.
If you are a fresh talent in real estate videography, you can make it in the industry by following the essential tips above. Also, check out our guide to shooting property videos.
Styldod is a design-tech company that aims to simplify real estate marketing and help agents present homes in their most favorable light online by reimagining and automating the listing photography process. Having begun as a virtual staging company, today, Styldod has affordable and best-in-class products and services for every facet of real estate marketing and photography. Styldod’s suite of services includes virtual staging, image enhancements, floor plans, virtual renovation, 3D renders, 360-degree virtual tours, and Matterport virtual staging, to name a few. We're trusted by over 10,000 realtors from all over the US and from companies like ReMax, Coldwell Banker, Keller Williams. Know more about us at https://www.styldod.com.