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Social media marketing

YouTube for Real Estate Agents: Tips & Tricks for Success

Video is an extremely popular form of online content that can be utilized to expand your real estate business and establish your brand. With over 2.6 billion active monthly users, YouTube is an ideal platform to showcase and market your content. By utilizing effective techniques and strategies, you can create a real estate channel on YouTube that draws in your target audience, generates specific leads, and boosts your profits with a high return on investment (ROI). As listings that feature videos receive 403% more inquiries than those without videos, incorporating videos into your listings can be highly beneficial.

There are three compelling reasons why YouTube is an excellent platform for hosting your video content online:

  1. YouTube provides excellent exposure and reach for your content.
  2. With today's short attention span market, reliable streaming is crucial, and YouTube provides just that.
  3. Google acknowledges that creating videos is a more challenging task than producing written content, and as a result, videos are ranked differently in their web page rankings. Therefore, utilizing YouTube to host your video content will ensure that your videos are seamlessly integrated and supported in Google's search results.

Why YouTube for Real Estate Agents?

As a real estate agent, having your own YouTube channel can be a game changer. Here are seven reasons why:

  1. Increase Your SEO - YouTube videos can be optimized for search engines, helping to improve your website's SEO.
  2. Diversify Your Content - People consume information in different ways, and YouTube offers an easy-to-consume alternative to written content.
  3. Look Tech-savvy - A well-managed YouTube channel can give the impression of being modern and tech-savvy.
  4. Present Your Marketing Skills - A thriving YouTube channel can showcase your marketing skills to potential clients.
  5. Share Your Content with Ease - Videos can easily be shared through links, making it easy to distribute your content.
  6. Make Connections and Strengthen Relationships - Video content has the power to create a relationship with potential clients before even meeting them in person.
  7. Great Organic Reach - Optimized YouTube channels can increase organic traffic and traction for your online presence.

How to Start & Grow a Real Estate YouTube Channel? Everything You Need to Know

Getting Started

To create a successful YouTube channel focused on real estate, it is recommended to begin by finding inspiration from existing channels. Analyze the content, appearance, and upload frequency of these channels to develop a model for your own channel.

Once you have established your model, create a publishing plan that includes specific days and times for video uploads. Consistency in your posting schedule is crucial, as YouTube favors channels that upload frequently. Aim to upload one to two videos per week and ensure that you upload on the same days and times each week.

When it comes to real estate video equipment, it is not necessary to obtain top-of-the-line camera gear. Recording videos on most iPhone and Android smartphones is usually sufficient. However, it is important to ensure that your face is well-lit and that there is no external noise in the background.

Set Up Your Channel

1. Sign up for a Google Account or Sign In Using Your Existing One

To begin, there are two options available: signing up for a Google Account or logging in with an existing one. The decision of whether to use a personal or business account is entirely yours, but for digital marketing purposes related to your real estate enterprise, it's advisable to go for a professional account rather than a personal one.

2. Go to YouTube and Create a Channel

To create your channel, you'll need to give it a name that's simple and easily searchable. Next, you'll want to create an "About Us" page, which provides information about you and your business to potential subscribers. This information also appears in search engine results for your channel, which helps more people discover you.

Your header image should be straightforward and include brief text that communicates what your channel is about and the value viewers will get from subscribing. For your profile image, it's best to use a high-quality, professional photo of yourself, rather than just your logo. This can significantly improve audience engagement.

Your channel trailer and description are the first things people will see when they visit your channel page. The description should briefly introduce yourself and your channel's content, as well as provide a reason for someone to subscribe.

3. Create Some Playlists for the Types of Videos you Intend on Creating

For real estate agents looking to succeed on YouTube, creating playlists can be a valuable tool to organize and present your content. By grouping your videos into relevant categories, such as "Home Tours," "Market Updates," or "Client Testimonials," you can make it easier for viewers to find the content that interests them most.

Additionally, playlists can help keep viewers engaged by offering a more structured viewing experience, encouraging them to watch multiple videos in a row. When creating playlists, consider the interests and needs of your target audience, and organize your content in a logical and easy-to-follow manner. Overall, creating playlists is a simple yet effective way for real estate agents to optimize their YouTube channels and build a loyal audience.

Creating Videos

1. Keyword Research

By researching and targeting specific keywords related to your niche, you can increase the visibility of your videos and reach a wider audience of potential clients. This involves identifying the keywords and phrases that your target audience is searching for, and strategically incorporating them into your video titles, descriptions, and tags. Additionally, using keyword research tools and analyzing competitor videos can help you stay ahead of the curve and optimize your content for maximum visibility. Ultimately, conducting keyword research is an essential part of creating effective YouTube videos as a real estate agent, and can help you achieve greater success and visibility in the crowded online marketplace.

2. Content

Creating a successful YouTube channel for your real estate business requires a long-term vision and consistency in production, video length, graphics, and value proposition. To achieve this, you should first identify the subject matter and angles that will best inform your audience, and then focus on the details of each type of video you plan to create:

  1. How-to Videos: How-to videos are a great way to position yourself as a helpful resource by providing explanatory clips that highlight important tasks every home buyer and seller needs to know about. These could include securing a home loan, setting an asking price, and other valuable insights.
  2. Market Updates: Market updates are also important because both buyers and sellers want to know if the market is likely to see growth in areas like home values and employment opportunities. Providing regular market updates can help you establish credibility and position yourself as an expert in your market.
  3. Interviews: Interviews are another effective way to highlight your local market by chatting with people who have interesting stories, backgrounds, or knowledge of the community. This could include local restaurateurs, business owners, and other community leaders.
  4. Listing Videos: Listing videos are perhaps the most common format in real estate video marketing, but they are still very effective. Showcase your listings in the best possible light by capturing high-quality footage and highlighting the unique features of each property.
  5. Neighborhood Overviews: Neighborhood overviews are another great way to help potential buyers imagine what their lives would be like residing in your market. Highlight the best attributes of your community and showcase what makes it a great place to live.

When creating your videos, don't be afraid to take inspiration from other successful agents in your market. However, make sure to put your own unique spin on each video to make it stand out. Additionally, use long-tail real estate keywords in your videos' titles, tags, and descriptions to improve their discoverability and reach a wider audience.

With Styldod's Real Estate Video Maker, you can easily create professional and engaging videos for your YouTube channel, helping you to stand out in a crowded market and attract more clients.

3. Create Evergreen Content

When it comes to creating content for your real estate YouTube channel, it's important to not only focus on topical subjects but also produce evergreen content that can remain relevant over time. This type of content can be utilized in various ways throughout your marketing efforts, such as emails, website, and social media.

Creating evergreen content requires a deep understanding of your audience's pain points and providing solutions to their problems. Great ideas for evergreen videos for your YouTube channel are buyer and seller tips videos, such as renovations with the highest ROI, what not to do when applying for a home loan, and other helpful tips. Additionally, answering common buyer and seller questions, such as how much is needed for a down payment or whether to update a home before selling it, can also be great evergreen content.

Producing evergreen content can be a smart investment in the long term as it can continue to attract and engage viewers long after it has been uploaded.

Filming Your Videos

1. Hook

Captivating your audience and maintaining their attention on your YouTube videos is a critical aspect of content creation. Within the first 15 seconds of your video, it's imperative to hook your viewers by utilizing language and visuals that are attention-grabbing, capturing their interest right from the start.

One proven method to achieve this is by incorporating the exact same language as your video title in the opening lines. By doing so, you're signaling to viewers that they're in the right place and that the video aligns with what they're searching for.

In addition to utilizing the video title, it's equally essential to outline what your audience can expect to gain from watching the entire video. This could range from providing specific tips and advice to valuable insights and information. Whatever the content may be, it must be compelling and relevant to your intended audience.

By implementing these strategies and captivating your audience from the start, you can keep them engaged throughout the video, increasing the chances of them subscribing to your channel and engaging with your future content.

2. Intro

When creating a video, it's important to establish a connection with your audience. One effective way to do this is by introducing yourself and sharing a bit of your story. This allows your viewers to get to know you better and feel more comfortable following your advice or recommendations. In this part of the video, aim to be personable and relatable, and make sure to keep it brief, ideally between 15 to 30 seconds. By doing so, you'll not only build trust with your audience but also keep them engaged throughout the rest of your video.

3. Content

When it comes to the main content of your video, it's vital to remember that this will be the bulk of what your viewers watch. To maintain their attention and keep them engaged, aim to make this section between 7 to 12 minutes in length.

To prevent rambling and stay organized, create an outline before filming. This will help you stay on track and ensure that you cover all the points you want to convey.

For an even more structured approach, consider writing a script for your main content. This can help you solidify your ideas and ensure that you appear well-prepared and professional on camera. However, it's essential to maintain a conversational and natural tone to connect with your audience.

4. CTA

When concluding your video, it's crucial not to overlook the importance of a call-to-action (CTA). This is your opportunity to encourage your viewers to take a specific action after consuming your content. CTAs can range from inviting viewers to like, comment, and subscribe to your channel to directing them to visit your website or social media profiles or even schedule a consultation with you.

Your CTA must be clear and straightforward, aligning with the primary goal of your video. By incorporating a well-crafted CTA, you can foster audience engagement, establish relationships with your viewers, and drive traffic to your real estate business.

Editing Your Videos

1. Choose Your Video Editing Tools Strategically

YouTube is an excellent platform for real estate marketing due to the enhanced engagement that videos offer over written text. In fact, real estate listings featuring at least one video receive an incredible 400% more inquiries. However, it's essential to produce clear, organized, and compelling videos to attract and maintain an audience.

To create videos that effectively generate real estate leads, you'll require tools to edit and produce your videos professionally. Eliminate awkward pauses, mumbling, and fuzzy sections to maintain a steady flow and eliminate errors. Ensure that there are no unwanted background noises such as beeping, gusting wind, or outside conversation to guarantee clear audio for your viewers. Adding subtitles and background music can enhance the appeal, accessibility, and comprehension of your video.

2. Keep Your Visual Branding Consistent

Maintaining consistency in visual branding is vital to present a professional image. Therefore, when setting up your YouTube channel, it's essential to adhere to the same profile picture as your other social media channels. Additionally, ensure that your logo, thumbnails, beginning and end card also align with your branding to create a cohesive visual identity across all your platforms.

3. Provide Subtitles

While not strictly a real estate video optimization tip, implementing this technique can help reach prospective home buyers and sellers who may not be able to hear or whose primary language isn't English. This effort can have a significant impact on lead generation. To accommodate these viewers, consider using Transcripts, which leverages speech-recognition technology, to provide captions for those who are hearing-impaired.

Additionally, the Google Translator Toolkit can be used to develop subtitles for foreign viewers, allowing you to translate your content into up to 58 different languages. By implementing these features, you can expand your reach and appeal to a broader audience, ultimately increasing your chances of generating leads.

Uploading Your Video

To get started with uploading your video, first navigate to your YouTube channel and click on the upload button. It's recommended to upload your video with the "Unlisted" visibility setting initially, as this allows you to take your time to add tags, write a compelling title and description, create a visually appealing thumbnail, and schedule your video for its designated publish time. This approach ensures that your video is optimized for maximum impact and that everything is in place before it's released to the public.

1. Tags

Tags play a crucial role in helping YouTube understand the content of your video and identify the appropriate audience. It's important to use specific tags that are relevant to the topic of your video to optimize your video's visibility. Alongside specific tags, it's also recommended to include broader tags related to your brand or name. However, it's crucial to avoid using tags that are off-topic as it can cause confusion in the algorithm. By using relevant and specific tags, you can improve the chances of your video reaching the intended audience and increasing its visibility on the platform.

2. Title

When it comes to promoting your real estate business on YouTube, the title of your video plays a crucial role in attracting viewers. A well-crafted video title should accurately and concisely convey what your video is about while also enticing viewers to click and watch. This can be achieved by including relevant keywords in your title that potential viewers might search for. It's also essential to keep your title attention-grabbing and straightforward, as this can help it stand out in search results and increase the likelihood of viewers clicking through to watch. Ultimately, a well-crafted video title can make all the difference in attracting a significant number of views and potential clients.

3. Write a Search-Optimized Description

Writing effective descriptions for your real estate videos is crucial to help your viewers understand the content and improve your search engine rankings. Instead of writing a brief summary, aim to include several paragraphs that provide a comprehensive explanation of the video's topic or a transcript of the video.

When crafting your descriptions, ensure that you use search engine optimization (SEO) techniques to enhance visibility. Use relevant, highly-searched keywords that you have a chance of ranking for in SERPs. If you have already written blog posts on the same topic as your video, use different keywords to avoid competing in search results.

To further optimize your videos for lead generation, include links to your website in your descriptions. These links can direct viewers to pages on your website that provide more information about the topics in your videos, such as neighborhood pages or home listings. Additionally, include links to your social media accounts to encourage viewers to connect with you on other platforms.

By creating thorough, keyword-rich descriptions with links to your website and social media, you can effectively describe your real estate videos and increase their visibility and engagement.

Make your social media captions stand out with Styldod's AI-powered Caption Generator - try it now and boost your engagement!

4. Create a Thumbnail With a Hook

In the highly competitive world of real estate marketing on YouTube, creating an eye-catching thumbnail is crucial to attract viewers to your videos. The thumbnail is essentially the first impression and sets the tone for the rest of the content. As such, it is essential to ensure that the thumbnail image is high quality, relevant, and enticing.

To achieve this, use clear and high-quality images that are directly related to the video's content. Use bright, bold, and contrasting colors to make your thumbnail stand out in search results. Additionally, ensure that your thumbnail has a clear and concise title that describes the video's topic.

Consistency in branding is also essential when it comes to thumbnails. Maintaining a consistent style, color scheme, and design across all your thumbnails helps build brand recognition, making it easier for viewers to identify your videos amongst the many others on YouTube.

Lastly, make sure your thumbnails are optimized for different devices, including desktop computers, smartphones, and tablets. This includes optimizing the size and resolution of the thumbnail image, ensuring that the text is legible across all devices, and that the image is scaled appropriately. By following these tips, you can create engaging and visually appealing thumbnails that will help drive traffic to your real estate business.

For more tips on optimizing your real estate social media presence, check out our - Comprehensive Guide to Social Media Scheduling for Real Estate Agents!

Promote Your YouTube Channel

1. Promote Your YouTube Channel on Other Platforms

For real estate agents who want to succeed on YouTube, leveraging other platforms can prove highly effective in expanding their reach and growing their audience. One such approach is to share videos across additional social media channels, including Facebook, Twitter, and Instagram. Moreover, featuring links to one's YouTube channel on promotional materials, email signatures, and business cards can help drive traffic to the platform. Collaborating with other influential YouTubers or industry influencers can further boost visibility and expand the audience. Through such promotional efforts, real estate agents can significantly increase their channel's exposure, attract more subscribers, and ultimately achieve their goals on YouTube.

Check out our blog - 12 Best Social Media Networking Sites For Real Estate

2. Actively Encourage Comments & Subscribers

For real estate agents on YouTube, fostering a thriving community through active engagement with your viewers is a key component of success. To achieve this, it's essential to create compelling content that encourages your audience to join in the conversation. This creates a sense of belonging and builds a loyal following. By actively requesting comments, you can receive invaluable feedback and insights into what interests your viewers. Additionally, comments serve to boost engagement and enhance the visibility of your videos in search results.

In addition to cultivating an engaged audience through comments, promoting your channel and increasing subscribers is crucial. Utilizing call-to-action (CTA) overlays, end screens, and video descriptions can effectively encourage viewers to subscribe to your channel. Furthermore, running contests, giveaways, or providing exclusive content can incentivize viewers to become subscribers, leading to audience growth and increased visibility for your content.

3. Advertise on YouTube

If you're looking to market your real estate business, you might want to consider leveraging the power of YouTube. It's a robust platform that boasts more than a billion users and an enormous video library, making it the second-largest search engine in the world. By producing and promoting your own content on the platform, you can tap into a huge and engaged audience, all while positioning yourself as a trustworthy and knowledgeable expert in your field.

Final Thoughts

YouTube is a valuable tool for real estate agents to showcase their listings and build their brand. By following these tips and tricks, you can create engaging content that captures the attention of potential buyers and sellers. Remember to be authentic and consistent in your approach, and don't be afraid to experiment with different types of videos. With dedication and hard work, you can establish yourself as a reputable agent in the competitive world of real estate. So go ahead and hit that record button – your next great video could be just around the corner!

Rahul Agrawal

Co-founder and Chief Business Officer at Styldod

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