Gone are the days of conventional marketing and cold calls. The real estate industry thrives online now. Anyone can grow their business using social media in this age. Whether you are a real estate entrepreneur or a startup, quality service combined with the right social media strategy can fetch you outstanding results. Here are some tips and tricks to get you started on your journey as you get a foothold in the exciting world of real estate on social media.
Following are the most popular digital marketing sites used by realty businesses around the world.
Founded in 2004 by Mark Zuckerberg, Facebook has only grown from strength to strength over the years. It is the best platform for realtors to market their services because it boasts 2.7 billion active users per month. Its user demographics consist of all age groups and income-classes, thereby meeting real estate businesses’ target audience. Create a business profile on Facebook to use their real estate-friendly features such as page analytics, appointment bookings, office location, and customer reviews.
Ruled by GenZ, 90% of Instagram users follow at least one business from their account, and 50% of users are more interested in a brand after seeing their ad on Instagram. This makes the platform a gold mine for realtors if used the right way. Instagram’s recently introduced features such as in-app shopping, reels, story highlights, and more are perfect for small and growing real-estate businesses. This photo-sharing platform is ideal for sharing visually appealing images of your latest listings.
Even though it’s not the best place to meet real estate clients, Linkedin will help you establish connections with fellow realtors and industry professionals. Create a personal and a business profile on the platform to network with agents, brokers, and clients and establish your online presence.
These are the top strategies to follow:
Every social media beginner is faced with the dilemma of what to post, when to post, and how much to post. Depending on your business’ target audience and social media analytics, you can make the decision. Stories are more popular among millennials than posting because they are fun, fleeting, and disappear after 24 hours. The recently introduced reels are very much GenZ approved as it resembles tik-tok and compensates for the app’s ban in many countries. The best time to post is during lunchtime 11 am-1 pm and evenings 7-9 pm, and 1 or 2 posts a day is considered ideal. Anything more will come across as desperate and pushy and will give your followers the wrong impression.
Promoting real estate on social media can be tricky if not done the right way. Conduct a poll to see what type of content your followers are keen to see. 360 degree photos on Facebook are fresh and will keep your followers engaged. Who doesn’t love an aesthetic Instagram profile? Plan your posts to get that Instagram symmetry right. Videos have a high SEO ranking, and beautiful pictures of properties with details always have an audience because who doesn’t dream of the perfect house?
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Being a real estate agent managing several properties and marketing them online can be quite overwhelming. There are several tools designed to help you cope.
Realtors can easily get caught up in the act of marketing their enterprise online, thereby forgetting that humanity and trust are the pillars of any long-standing business. Once in a while, we need to make an effort to connect with our audience on a human level. Testimonials are a great way to initiate this. Start a #clientdiaries series to document your clients’ journey from your first meeting till you close the deal. People love stories, and this trick will keep them coming back for more.
The aim of promoting your business online is to get leads and inquiries finally. To ensure that, you need to provide all your details transparently. Furnish your address and contact details on your bio. Link your social profiles wherever possible- on websites, newsletters, and emails. Make sure you reply to messages promptly not to lose potential clients. Join online groups, retweet, and respond to comments to connect further with your audience.
Do not shy away from showing your clients how well your business is doing. Record milestones on your social media handles. From reaching a certain number of followers and thanking them, to being recognized with awards and accolades for your meaningful work, every step counts in creating the big picture.
Organic traffic is significant, but it can be time-consuming. Resorting to ads is an excellent option to get quick traction. Facebook and Instagram ads make sure you reach your target audience by collecting their search/ interest data and showing your content to the right people. They have proven to be much more useful than conventional advertising that used the throw and see what sticks approach.
Generating content regularly for your social feed can be quite daunting. To make sure you keep your past clients engaged along with the current and future ones, once in a while, opt to post industry updates and news. Informing your followers about new policies and trends and serving them useful home maintenance/ renovation tips can keep them coming back for more.
Networking is vital in growing your real estate business. Open houses are a realtor-favorite because they are a great way to show properties and meet potential clients. With the arrival of the pandemic, virtual tours and online conferences have helped many realtors survive.
Observance days are a blessing if you tend to run out of content. Every day is a national/ international something day. Make use of these opportunities to wish your followers, educate them about the importance of the day and inform them how your business is taking steps to make the world a better place.
Never miss an opportunity to entertain your audience. Memes have been around for a while, and occasionally posting them will bring a smile to your followers’ faces. Social media live sessions, questions and answers, and takeovers by popular influencers are fantastic ways to keep your virtual family entertained.
Organize fun contests and games to engage your audience. It can be a scavenger hunt in your neighborhood or a treasure hunt at your new listing (if the clients are game for it). Photo contests where people send pictures of their home renovations/ garden and holiday contests to upload their best decor/costumes, the list is endless! Details of the event can be put up on your social media accounts, and tickets to popular events/shows or even gift cards can be given away to winners. While launching a new service, give a glimpse to your virtual family and make them guess what it is. This will build curiosity in them and make the process more exciting.
The tips mentioned above are a beginner’s guide to navigating the big, ever-growing world of social media. If you want to take a step further and diversify your reach, consider starting a blog/ podcast/ youtube channel. Generating quality content in these platforms will extend your reach to a broader audience, ensuring your business’s online growth, day by day.
What’s your social media game plan? Let us know in the comments.