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Social media marketing

23 Real Estate Social Media Posts for 2024 to Attract More Leads

Are you a real estate agent looking to generate more leads and grow your business? Look no further! This blog post is a treasure trove of 50 real estate social media posts ideas that will help you attract more leads and showcase your expertise. By the end of this post, you’ll have a wealth of ideas at your fingertips, ranging from showcasing new listings and sharing success stories to engaging with visual content and providing valuable local market insights. Get ready to amp up your real estate social media posts game and watch your business flourish!

24 Social Media Post Ideas for Real Estate

Showcasing New Listings

showcase new listings

Highlighting new listings is an effective way to engage with potential clients and demonstrate your proficiency in the real estate industry. Share high-quality photos, key details about the property, and multiple times on social media platforms to ensure maximum visibility.

Incorporating real estate social media is a crucial part of any real estate business’s estate social media and social media marketing strategy, including managing their social media accounts.

1. Just Listed Posts

Just Listed Posts

A “Just Listed Post” is an exciting way to showcase a newly listed property, making it a popular post idea in the real estate industry. By sharing the most expensive listings in the city, you can make an impression and showcase luxurious properties. “Just Sold” photos can also demonstrate your ability to sell homes and humanize your brand, attracting potential clients and growing your real estate business.

Include a no-obligation statement in open house invites to attract more people to explore the house, making it an effective social media strategy for real estate professionals. Sharing open house invitations on social media can help create more demand for your home and potentially drive up the price.

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2. Property Highlights

Property Listing - Styldod YouTube channel

Sharing interior inspirations and staging ideas on social media can help potential clients visualize their dream space. Show your clients the potential of their properties to increase their value by presenting before and after photos.

Collaborate with custom builders or design magazines to find amazing interior shots to share on social media and showcase your real estate expertise. Always give credit for photos you share, no matter their source.

3. Virtual Tours

Virtual tour posts

Virtual and video tours have become the norm, allowing potential buyers to explore a property without leaving the comfort of their homes and reaching a wider audience. Offering virtual open houses is an exciting online event that allows potential buyers to view a property remotely and get a feel for the space.

By incorporating virtual tours into your social media strategy, you can generate more leads with less effort.

Share Your Success Stories

Client Testimonial - Styldod YouTube channel

Building credibility and trust with your audience is vital for any real estate agent, and sharing client testimonials, before and after transformations, and personal milestones in your real estate career can help achieve this. By showcasing your success stories, you can demonstrate humanity and authenticity, become a respected real estate expert, enhance your brand’s reputation as a reliable source, and draw in more potential customers.

Sharing these stories can be done through a variety of channels, such as social media, email newsletters, and your website. You can also use them in presentations, interviews, and other marketing materials. By leveraging these stories, you can create a powerful connection with your audience and build trust.

4. Client Testimonials

Client testimonials are a powerful way to showcase your expertise and build trust with potential clients by highlighting the positive experiences of those who have already worked with you.

By sharing client testimonials on social media, you can further demonstrate your commitment to your clients and the success you have helped them achieve in their real estate journey.

5. Before and After Transformations

Before and after transformation of a property

Showcasing before and after transformations on your social media platforms can help demonstrate the potential of properties to increase their value and attract potential clients. Use high-quality photography to show the property before and after renovation, and consider using the Instagram Carousel option to create a comprehensive yet uncluttered post that shows off every room and renovation you’ve done.

This will help potential clients visualize the potential of the property and the quality of your work. It will also help to build trust and credibility with potential clients, as they can see the results of your work for themselves.

6. Personal Milestones

Share personal milestones for real estate agents

Celebrating personal milestones in your real estate career, such as your 5th anniversary as a real estate agent or selling your first 100 properties, can humanize your brand and engage with potential clients.

Share your achievements with your audience to demonstrate your dedication and success in the industry.

Engaging Visual Content

Capturing your audience’s attention with engaging visual content, such as real estate memes, infographics, and video walkthroughs, is essential for any successful social media strategy. These visually appealing posts can entertain and inform your audience while showcasing your real estate expertise.

Creating content that stands out from the competition is key. Utilizing a variety of visuals, such as photos, videos, and infographics, can help you capture the attention of potential buyers and sellers. Additionally, using relevant hashtags and keywords can help you reach a larger audience.

7. Real Estate Memes

Real Estate Memes - Styldod Instagram

Real estate memes can help engage potential customers and build brand awareness in a fun and humorous way. By considering your target audience and creating memes that resonate with them, you can craft content that is engaging and captivating.

Don’t forget to use popular online meme generators like Imgflip, Meme Generator, and Kapwing to create your real estate memes!

8. Infographics

Infographics to explain real estate trends

Leverage the power of infographics to communicate complex information quickly and effectively. You can use graphic design software and online tools like Canva, Piktochart, and Venngage to create stunning infographics that resonate with your audience and showcase your real estate knowledge.

Infographics are a great way to present data in an engaging and visually appealing way. They can help you explain complex concepts in a simple and easy-to-understand way.

9. Video Walkthroughs

Video walkthroughs are a fantastic way to showcase properties and generate leads. When shooting a video walkthrough, ensure that you keep the camera steady, use a tripod for stability, and employ a wide-angle lens for a better view.

Prioritize cutting out dull parts, adding audio, and highlighting the top features of the property when editing the video walkthrough. This will help to create an engaging and informative video that will draw in potential buyers.

Local Market Insights

real estate local market insights

Position yourself as a local expert by sharing market updates, real estate trends, and neighborhood spotlights to help clients make informed decisions. Providing valuable local market insights through your social media platforms can help build your reputation as a knowledgeable real estate agent and demonstrate your commitment to serving the local community.

By staying up-to-date on the latest market trends and sharing this information with your clients, you can position yourself as a trusted source of information and help them make informed decisions. Additionally, you can use your social network.

10. Market Updates

Stay informed on local real estate trends, sales data, and other relevant information by researching local market data and sharing it with potential clients. Use visuals such as charts and graphs to illustrate the data, and utilize simple language to explain the data and its implications in an engaging way.

Visuals can be a great way to engage potential clients and help them understand the data. Charts and graphs can be used to illustrate trends and make complex data easier to understand. Additionally, using simple language to explain the data.

Real estate trends to inform home buyers and sellers

Showcasing real estate trends on your social media platforms can help engage potential clients and demonstrate your knowledge of the local market. Share content that resonates with your target audience and highlights current trends to keep your followers informed and engaged.

This can be done by posting photos of properties, sharing market updates, and providing helpful tips and advice. You can also use social media to promote open houses and other events, as well as to connect with potential clients.

12. Neighborhood Spotlights

Neighborhood Highlights - Schools

Feature local neighborhoods to provide valuable information and insights to potential clients. It’s important to consider several factors when purchasing a home. These include the quality of nearby schools, demographics, transportation options, and more. Gather as much information as possible before making any decisions!

Engage your followers with a virtual tour of the neighborhood or showcase local events and businesses to provide a comprehensive view of the area.

Home Buying and Selling Tips

home selling and home buying tips to post for real estate agents

Provide valuable real estate advice for first-time buyers, seller strategies, and financial tips to guide clients through the real estate process, as a real estate professional.

Share content that offers practical tips and insights to help clients make informed decisions and achieve their real estate goals.

13. First-Time Buyer Tips

Help first-time buyers achieve their dream of homeownership by sharing tips on saving for a house, checking credit scores, paying off debt, and deciding how much to spend.

Provide advice that empowers them to make informed decisions and navigate the home buying process with confidence.

14. Seller Strategies

Share seller strategies that help homeowners make their property more attractive to potential buyers. Offer tips on decluttering, deep cleaning, making minor repairs, and depersonalizing the home.

Additionally, discuss the importance of finding a trusted real estate agent and pricing the home competitively to attract more buyers.

15. Financial Advice

Financial Advice for buyers/sellers

Offer financial advice to help clients make the most of their money by providing guidance on budgeting, saving, investing, and other financial topics.

Share resources such as the Home Values tool and other free resources to help clients take control of their finances and make smart decisions throughout the home buying or selling process.

Interactive Content

Encourage engagement and gather insights from your audience with social media polls, quizzes, and Q&A sessions. Use these interactive content formats to connect with your followers, answer their questions, and gain valuable feedback on your products and services.

By engaging with your audience through polls, quizzes, and Q&A sessions, you can build relationships, gain insights, and get valuable feedback on your products and services. This type of interactive content can be useful.

16. Social Media Polls

Create engaging social media polls to gain insights into your audience’s preferences and opinions. Use the built-in poll feature on platforms such as LinkedIn, Facebook, and Instagram to create concise and straightforward polls that resonate with your audience and encourage engagement.

These polls can be used to gain valuable insights into your audience’s interests, opinions, and preferences. They can also be used to measure the success of your campaigns and to measure the success of your campaigns.

17. Quizzes

Use quizzes for lead generation and capturing contact information. Craft quizzes that resonate with the interests or struggles of your target audience, and offer quiz answers or poll results in exchange for their email address and full name to grow your contact database.

This is a great way to capture leads and build relationships with potential customers. By offering something of value in exchange for contact information, you can create something of value.

18. Q&A Sessions

Hold Q&A sessions to interact with your audience and address their concerns and questions. Prepare a list of possible questions, spread the word about the session, and establish the right practices and expectations beforehand to ensure a successful and engaging Q&A session.

Make sure to set a clear agenda and timeline for the session, provide a platform for the audience to ask questions, and provide clear and concise answers. Encourage audience participation.

Seasonal and Holiday-Themed Posts

Holiday post - Styldod Instagram

Keep your content fresh and relevant by sharing seasonal home tips and holiday decor ideas that resonate with your audience. Offer practical advice and creative inspiration to help homeowners prepare for the changing seasons and celebrate holidays in style.

From simple DIY projects to budget-friendly decorating ideas, you can provide your readers with the information they need to make their homes look and feel festive. Share your favorite recipes and craft projects.

19. Seasonal Home Tips

Share seasonal home tips that help homeowners maintain their properties and keep them in great shape. Offer advice on inspecting the roof, gutters, and downspouts for damage or debris, cleaning out gutters, checking for plumbing leaks, vacuuming refrigerator coils, and testing smoke and carbon monoxide detectors.

These tips can help homeowners save money on costly repairs and ensure their homes are safe and comfortable. Additionally, homeowners should consider scheduling regular maintenance visits from a professional to ensure their home is safe.

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20. Holiday Decor Ideas

Provide creative ways to decorate homes for the holidays and share engaging content with your audience. Share DIY holiday home projects or tour beautifully decorated homes in your area, offering inspiration and ideas for your audience to create their own festive spaces.

This can be a great way to engage your audience and provide them with helpful tips and ideas for the holiday season. You can also share stories of how people have decorated their homes.

Community Involvement

Demonstrate your commitment to the community by promoting local events, spotlighting local businesses, and supporting charitable causes.

Engage with your audience and show your dedication to giving back and making a difference in the lives of those in your community.

21. Local Events

Promoting Local Events

Promote and showcase local events on your social media platforms to help build relationships with the community and engage potential clients. Share information about upcoming events, activities, and speakers to get your audience excited about participating in community events.

Spread the news about local events through social media, email, and other channels to maximize reach. Use engaging visuals, create branded headers, and utilize hashtags to ensure your event promotion stands out and captures the attention of your audience.

22. Business Spotlights

Promoting Local Businesses

Feature local businesses in your social media posts to boost your reputation as the local expert and support the local community. Share exciting information about the services they offer, captivating interviews with the owners, and their address and service hours to provide valuable information to your audience. For inspiration, consider exploring various social media post ideas that focus on promoting local businesses.

Encourage your followers to visit the businesses you feature and share their experiences. This will help to build relationships between you and the local businesses, as well as create a sense of community among your followers.

23. Charitable Causes

Support charitable causes to create a positive impact and build strong relationships within the community. Share information about the charities you’re passionate about, and encourage your followers to get involved and make a difference in the lives of those in need.

Encourage your followers to donate, volunteer, or spread the word about the causes you care about. Show them how their support can make a difference and how they can help them.


In conclusion, harnessing the power of social media to attract more leads and grow your real estate business is both an art and a science. By showcasing new listings, sharing success stories, engaging with visual content, providing local market insights, offering home buying and selling tips, getting involved in the community, and creating interactive content, you can build trust, engage with potential clients, and position yourself as an expert in your field. Now it’s time to put these ideas into action and watch your real estate business thrive!

Frequently Asked Questions

1. What is the most popular social media for real estate agents?

Facebook and Instagram were the most popular social media platforms for real estate agents due to their wide reach and visual appeal for property listings. 89% of real estate agents use Facebook for their business, while Instagram is a distant second, with 59% of real estate agents. LinkedIn with 53% and YouTube with 26%.

2. How often should a real estate agent post on social media?

Real estate agents should aim to post 3-5 times weekly on social media for an active online presence. Prioritize quality and relevance over quantity to showcase listings, offer valuable insights, and engage with your audience effectively.

3. What is the best time for a real estate agent to post?

For Realtors, the best times to use social media are on Facebook, Wednesdays from 11 AM to 3 PM, and Fridays between 10 AM and 3 PM. On Instagram, daily posts from 10 AM to 3 PM, especially on Wednesdays, work best. Twitter performs well every day from 1 PM to 3 PM, with slightly lower engagement on Sundays.

4. How do Realtors post on Instagram?

Realtors can engage their audiences and increase brand awareness by posting creative content on Instagram. Examples of such content can include videos of popular listings, agent spotlights, press mentions, home tours and more.

By mixing up the content they post, Realtors can effectively utilize Instagram to reach their target markets.

5. How do you introduce yourself as a realtor on social media?

Hi everyone! I’m Heather and I’m a real estate professional with XYZ Brokerage. I’m passionate about finding my clients the perfect home that they will cherish for years to come.

Let’s get together and discuss your needs - I’m here to help you every step of the way!

Learn more about Real estate agent bio!

6. How do I promote myself as a realtor on social media?

As a realtor, you can promote yourself on social media by staying up-to-date with new developments and trends, committing to consistently posting interesting content, investing time, money, and technology into making your accounts more profitable, educating buyers, chatting with followers, responding to comments, promoting the town, creating videos, and remembering that you are also connecting with repeat buyers.

With a little effort and commitment, you can successfully market yourself on social media!

7. What type of content should I share to showcase new listings effectively?

Showcase new listings effectively by highlighting the main features, adding compelling visuals and sharing the content multiple times across social media to reach a wider audience.

This strategy can help you reach more potential buyers and increase your visibility. It’s important to be consistent with your messaging and ensure that your content is engaging and relevant.

8. What not to post on social media real estate?

As a real estate agent, you should be cautious of what you post on social media. Avoid posting offensive or provocative content, revealing too much personal information, ignoring followers and making exaggerated claims.

Keep it professional and focus on positive interactions to maximize your success.

Rahul Agrawal

Co-founder and Chief Business Officer at Styldod

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