If you're in real estate and looking to grow your presence online, social media isn’t something you can afford to ignore in 2025. Whether you’re an agent, broker, or part of a real estate team, posting the right kind of content can help you connect with buyers, attract sellers, and build real trust in your brand. But coming up with fresh ideas every week isn’t easy. That’s why we’ve put together this list of top real estate social media post ideas. These will not only keep your feed active but also keep your audience engaged and interested in what you have to offer.
Here's why real estate businesses should use social media:
Social media helps you get noticed. Whether you're showcasing a new property or sharing client success stories, your posts can reach hundreds or even thousands of people with just a click. The more you show up online, the more people start remembering your name.
Unlike traditional ads, social media lets you choose exactly who sees your content. You can target people by location, interests, age, or even income. This means you're reaching the right people at the right time without wasting money.
Social media isn't just for talking, it's also for listening. You can answer questions, respond to comments, and have conversations in real-time. This makes your business feel more approachable and helps build trust with potential buyers or sellers.
Real estate is all about visuals, and social media gives you the perfect place to show off properties. High-quality photos, video walkthroughs, and behind-the-scenes clips let your audience experience listings in a more engaging way.
Posting regularly with useful tips, market updates, or success stories positions you as someone who knows the business. When people see you adding value, they start seeing you as a trusted expert, not just another real estate agent.
Here are some of the best social media platforms your real estate business can invest in:
If you're in real estate, Facebook should be one of your first stops. With billions of users across all age groups, it helps you connect with both local and global audiences. Use it to build a local presence, post your listings, and stay active in community groups. Facebook also gives you powerful tools for targeted ads so you can reach exactly the people you want. Whether you're promoting a new project or networking, it’s a solid platform to stay visible and build trust.
Instagram is all about visuals, which makes it perfect for showcasing properties. Most users here are between 18 and 34, so it’s great if you’re targeting first-time buyers or renters. Post stunning photos, behind-the-scenes stories, and videos that highlight not just the home, but also the lifestyle. Show off your personality too, because people love working with agents they feel connected to. Consistent content can help you build a strong personal brand.
LinkedIn may seem like a corporate space, but it’s a goldmine for networking and building credibility. You can connect with high-income professionals, investors, and commercial clients. Share your expertise through posts, join relevant groups, and stay active in discussions. If you're in luxury or commercial real estate, this is where your serious leads are likely to come from. It’s also helpful for recruitment if you run a real estate team.
TikTok’s short videos give you a chance to market properties in a creative way. It attracts a younger audience, so if you're targeting renters or first-time buyers, this is the place. Use it to post fun property tours, quick buying tips, or even local area highlights. People here value authenticity and storytelling over polished ads.
Pinterest is full of people planning their dream homes, and that makes it a great place to be. You can create boards for listings, staging tips, or neighborhood highlights. Use it to inspire buyers and attract sellers who want their homes to stand out. If you share helpful content like renovation ideas or home décor trends, you’ll also build authority. It works well for long-term visibility and website clicks since pins stay searchable for months.
YouTube gives you space to tell the full story behind a property or a neighborhood. It’s ideal for walkthrough videos, market updates, and advice for buyers and sellers. A well-made video builds trust and shows off your personality and expertise. Don’t forget to add links in the description to drive traffic to your site. With the right content, YouTube can bring in serious leads over time.
X is great for short updates, quick thoughts, and real-time interaction. Share property listings, local news, market tips, and anything that shows you're active in the real estate world. People often check Twitter for what’s happening now, so it's a good place to stay relevant. You can also use it to connect with other agents, local businesses, and potential buyers or sellers. Consistency and a clear voice can help you build a following fast.
Highlighting new listings is an effective way to engage with potential clients and demonstrate your proficiency in the real estate industry. Share high-quality photos, key details about the property, and multiple times on social media platforms to ensure maximum visibility.
Incorporating real estate social media is a crucial part of any real estate business’s estate social media and social media marketing strategy, including managing their social media accounts
A “Just Listed Post” is an exciting way to showcase a newly listed property, making it a popular post idea in the real estate industry. By sharing the most expensive listings in the city, you can make an impression and showcase luxurious properties. “Just Sold” photos can also demonstrate your ability to sell homes and humanize your brand, attracting potential clients and growing your real estate business.
Include a no-obligation statement in open house invites to attract more people to explore the house, making it an effective social media strategy for real estate professionals. Sharing open house invitations on social media can help create more demand for your home and potentially drive up the price.
Sharing interior inspirations and staging ideas on social media can help potential clients visualize their dream space. Show your clients the potential of their properties to increase their value by presenting before and after photos.
Collaborate with custom builders or design magazines to find amazing interior shots to share on social media and showcase your real estate expertise. Always give credit for photos you share, no matter their source.
Virtual and video tours have become the norm, allowing potential buyers to explore a property without leaving the comfort of their homes and reaching a wider audience. Offering virtual open houses is an exciting online event that allows potential buyers to view a property remotely and get a feel for the space.
By incorporating virtual tours into your social media strategy, you can generate more leads with less effort.
Building credibility and trust with your audience is vital for any real estate agent, and sharing client testimonials, before and after transformations, and personal milestones in your real estate career can help achieve this. By showcasing your success stories, you can demonstrate humanity and authenticity, become a respected real estate expert, enhance your brand’s reputation as a reliable source, and draw in more potential customers.
Sharing these stories can be done through a variety of channels, such as social media, email newsletters, and your website. You can also use them in presentations, interviews, and other marketing materials. By leveraging these stories, you can create a powerful connection with your audience and build trust.
Client testimonials are a powerful way to showcase your expertise and build trust with potential clients by highlighting the positive experiences of those who have already worked with you.
By sharing client testimonials on social media, you can further demonstrate your commitment to your clients and the success you have helped them achieve in their real estate journey.
Showcasing before and after transformations on your social media platforms can help demonstrate the potential of properties to increase their value and attract potential clients. Use high-quality photography to show the property before and after renovation, and consider using the Instagram Carousel option to create a comprehensive yet uncluttered post that shows off every room and renovation you’ve done.
This will help potential clients visualize the potential of the property and the quality of your work. It will also help to build trust and credibility with potential clients, as they can see the results of your work for themselves.
Celebrating personal milestones in your real estate career, such as your 5th anniversary as a real estate agent or selling your first 100 properties, can humanize your brand and engage with potential clients.
Share your achievements with your audience to demonstrate your dedication and success in the industry.
Capturing your audience’s attention with engaging visual content, such as real estate memes, infographics, and video walkthroughs, is essential for any successful social media strategy. These visually appealing posts can entertain and inform your audience while showcasing your real estate expertise.
Creating content that stands out from the competition is key. Utilizing a variety of visuals, such as photos, videos, and infographics, can help you capture the attention of potential buyers and sellers. Additionally, using relevant hashtags and keywords can help you reach a larger audience.
Real estate memes can help engage potential customers and build brand awareness in a fun and humorous way. By considering your target audience and creating memes that resonate with them, you can craft content that is engaging and captivating.
Don’t forget to use popular online meme generators like Img flip, Meme Generator, and Kapwing to create your real estate memes!
Leverage the power of infographics to communicate complex information quickly and effectively. You can use graphic design software and online tools like Canva, Piktochart, and Venngage to create stunning infographics that resonate with your audience and showcase your real estate knowledge.
Infographics are a great way to present data in an engaging and visually appealing way. They can help you explain complex concepts in a simple and easy-to-understand way.
Video walkthroughs are a fantastic way to showcase properties and generate leads. When shooting a video walkthrough, ensure that you keep the camera steady, use a tripod for stability, and employ a wide-angle lens for a better view.
Prioritize cutting out dull parts, adding audio, and highlighting the top features of the property when editing the video walkthrough. This will help to create an engaging and informative video that will draw in potential buyers.
Position yourself as a local expert by sharing market updates, real estate trends, and neighborhood spotlights to help clients make informed decisions. Providing valuable local market insights through your social media platforms can help build your reputation as a knowledgeable real estate agent and demonstrate your commitment to serving the local community.
By staying up-to-date on the latest market trends and sharing this information with your clients, you can position yourself as a trusted source of information and help them make informed decisions. Additionally, you can use your social network.
Stay informed on local real estate trends, sales data, and other relevant information by researching local market data and sharing it with potential clients. Use visuals such as charts and graphs to illustrate the data, and utilize simple language to explain the data and its implications in an engaging way.
Visuals can be a great way to engage potential clients and help them understand the data. Charts and graphs can be used to illustrate trends and make complex data easier to understand. Additionally, using simple language to explain the data.
Showcasing real estate trends on your social media platforms can help engage potential clients and demonstrate your knowledge of the local market. Share content that resonates with your target audience and highlights current trends to keep your followers informed and engaged.
This can be done by posting photos of properties, sharing market updates, and providing helpful tips and advice. You can also use social media to promote open houses and other events, as well as to connect with potential clients.
Feature local neighborhoods to provide valuable information and insights to potential clients. It’s important to consider several factors when purchasing a home. These include the quality of nearby schools, demographics, transportation options, and more. Gather as much information as possible before making any decisions!
Engage your followers with a virtual tour of the neighborhood or showcase local events and businesses to provide a comprehensive view of the area.
Provide valuable real estate advice for first-time buyers, seller strategies, and financial tips to guide clients through the real estate process, as a real estate professional.
Share content that offers practical tips and insights to help clients make informed decisions and achieve their real estate goals.
Help first-time buyers achieve their dream of homeownership by sharing tips on saving for a house, checking credit scores, paying off debt, and deciding how much to spend.
Provide advice that empowers them to make informed decisions and navigate the home buying process with confidence.
Share seller strategies that help homeowners make their property more attractive to potential buyers. Offer tips on decluttering, deep cleaning, making minor repairs, and depersonalizing the home.
Additionally, discuss the importance of finding a trusted real estate agent and pricing the home competitively to attract more buyers.
Offer financial advice to help clients make the most of their money by providing guidance on budgeting, saving, investing, and other financial topics.
Share resources such as the Home Values tool and other free resources to help clients take control of their finances and make smart decisions throughout the home buying or selling process.
Encourage engagement and gather insights from your audience with social media polls, quizzes, and Q&A sessions. Use these interactive content formats to connect with your followers, answer their questions, and gain valuable feedback on your products and services.
By engaging with your audience through polls, quizzes, and Q&A sessions, you can build relationships, gain insights, and get valuable feedback on your products and services. This type of interactive content can be useful.
Create engaging social media polls to gain insights into your audience’s preferences and opinions. Use the built-in poll feature on platforms such as LinkedIn, Facebook, and Instagram to create concise and straightforward polls that resonate with your audience and encourage engagement.
These polls can be used to gain valuable insights into your audience’s interests, opinions, and preferences. They can also be used to measure the success of your campaigns and to measure the success of your campaigns.
Use quizzes for lead generation and capturing contact information. Craft quizzes that resonate with the interests or struggles of your target audience, and offer quiz answers or poll results in exchange for their email address and full name to grow your contact database.
This is a great way to capture leads and build relationships with potential customers. By offering something of value in exchange for contact information, you can create something of value.
Hold Q&A sessions to interact with your audience and address their concerns and questions. Prepare a list of possible questions, spread the word about the session, and establish the right practices and expectations beforehand to ensure a successful and engaging Q&A session.
Make sure to set a clear agenda and timeline for the session, provide a platform for the audience to ask questions, and provide clear and concise answers. Encourage audience participation.
Keep your content fresh and relevant by sharing seasonal home tips and holiday decor ideas that resonate with your audience. Offer practical advice and creative inspiration to help homeowners prepare for the changing seasons and celebrate holidays in style.
From simple DIY projects to budget-friendly decorating ideas, you can provide your readers with the information they need to make their homes look and feel festive. Share your favorite recipes and craft projects.
Share seasonal home tips that help homeowners maintain their properties and keep them in great shape. Offer advice on inspecting the roof, gutters, and downspouts for damage or debris, cleaning out gutters, checking for plumbing leaks, vacuuming refrigerator coils, and testing smoke and carbon monoxide detectors.
These tips can help homeowners save money on costly repairs and ensure their homes are safe and comfortable. Additionally, homeowners should consider scheduling regular maintenance visits from a professional to ensure their home is safe.
Provide creative ways to decorate homes for the holidays and share engaging content with your audience. Share DIY holiday home projects or tour beautifully decorated homes in your area, offering inspiration and ideas for your audience to create their own festive spaces.
This can be a great way to engage your audience and provide them with helpful tips and ideas for the holiday season. You can also share stories of how people have decorated their homes.
Demonstrate your commitment to the community by promoting local events, spotlighting local businesses, and supporting charitable causes.
Engage with your audience and show your dedication to giving back and making a difference in the lives of those in your community.
Promote and showcase local events on your social media platforms to help build relationships with the community and engage potential clients. Share information about upcoming events, activities, and speakers to get your audience excited about participating in community events.
Spread the news about local events through social media, email, and other channels to maximize reach. Use engaging visuals, create branded headers, and utilize hashtags to ensure your event promotion stands out and captures the attention of your audience.
Feature local businesses in your social media posts to boost your reputation as the local expert and support the local community. Share exciting information about the services they offer, captivating interviews with the owners, and their address and service hours to provide valuable information to your audience. For inspiration, consider exploring various social media post ideas that focus on promoting local businesses.
Encourage your followers to visit the businesses you feature and share their experiences. This will help to build relationships between you and the local businesses, as well as create a sense of community among your followers.
Support charitable causes to create a positive impact and build strong relationships within the community. Share information about the charities you’re passionate about, and encourage your followers to get involved and make a difference in the lives of those in need.
Encourage your followers to donate, volunteer, or spread the word about the causes you care about. Show them how their support can make a difference and how they can help them.
Everyone loves free stuff, and running a giveaway can be a great way to boost engagement. You could collaborate with a local brand to offer a hotel gift card or a free dinner voucher. Or if something else is trending at the moment, jump on that and offer a prize that people are actually excited about. Keep it simple to enter, like asking followers to tag a friend or comment on their dream home feature. It brings in visibility and helps you to boost your page reach.
People like seeing the real side of your work, not just polished listings. Show what goes on during a property shoot, a team meeting, or even while setting up an open house. Share quick stories from your daily routine or small challenges you face as an agent. This kind of content builds trust and gives your audience a better look at who you are beyond the business.
Use your knowledge to help your audience make smart decisions. Share tips on buying a first home, choosing the right neighborhood, getting pre-approved for a loan, or even staging a house before listing it. If you're working with home inspectors, interior designers, or mortgage consultants, bring them in for a quick Q&A or a collaborative post. Sharing useful advice positions you as a reliable expert and gives your audience a reason to keep coming back.
If you're looking to grow your real estate presence online, social media is where the action is. But just posting random content won’t cut it. You need a smart, simple strategy that helps you connect with the right audience and keeps them coming back for more. Here’s how you can do that:
Social media can feel like a full-time job, but with a clear plan and a few smart moves, it becomes a lot easier. Start with the platforms where your audience is most active and focus on content that speaks to them. Keep showing up, keep it real, and make your presence felt. You don’t have to post every day, just make sure whatever you share adds some value. Stick to what works, tweak what doesn’t, and give your audience a reason to keep coming back.
Facebook and Instagram were the most popular social media platforms for real estate agents due to their wide reach and visual appeal for property listings. 89% of real estate agents use Facebook for their business, while Instagram is a distant second, with 59% of real estate agents. LinkedIn with 53% and YouTube with 26%.
Real estate agents should aim to post 3-5 times weekly on social media for an active online presence. Prioritize quality and relevance over quantity to showcase listings, offer valuable insights, and engage with your audience effectively.
For Realtors, the best times to use social media are on Facebook, Wednesdays from 11 AM to 3 PM, and Fridays between 10 AM and 3 PM. On Instagram, daily posts from 10 AM to 3 PM, especially on Wednesdays, work best. Twitter performs well every day from 1 PM to 3 PM, with slightly lower engagement on Sundays.
Realtors can engage their audiences and increase brand awareness by posting creative content on Instagram. Examples of such content can include videos of popular listings, agent spotlights, press mentions, home tours and more. By mixing up the content they post, Realtors can effectively utilize Instagram to reach their target markets.
Hi everyone! I’m Heather and I’m a real estate professional with XYZ Brokerage. I’m passionate about finding my clients the perfect home that they will cherish for years to come.Let’s get together and discuss your needs - I’m here to help you every step of the way! Learn more about Real estate agent bio!
As a realtor, you can promote yourself on social media by staying up-to-date with new developments and trends, committing to consistently posting interesting content, investing time, money, and technology into making your accounts more profitable, educating buyers, chatting with followers, responding to comments, promoting the town, creating videos, and remembering that you are also connecting with repeat buyers. With a little effort and commitment, you can successfully market yourself on social media!
Showcase new listings effectively by highlighting the main features, adding compelling visuals and sharing the content multiple times across social media to reach a wider audience. This strategy can help you reach more potential buyers and increase your visibility. It’s important to be consistent with your messaging and ensure that your content is engaging and relevant.
As a real estate agent, you should be cautious of what you post on social media. Avoid posting offensive or provocative content, revealing too much personal information, ignoring followers and making exaggerated claims. Keep it professional and focus on positive interactions to maximize your success.
.png)
.png)
.png)
.svg)
.svg){kind=logo}
.png)
.png)
